Compare MultiVue vs. Plauti

Civica's cloud-based Master Data Management (MDM) solution, MultiVue, allows you to effectively match, merge, and manage your data. It delivers a unified view of your records and related entities that can be accessed from anywhere, at any time, and on any device. By consolidating data from various business systems and functions, you can generate a precise overview that reveals exciting possibilities for technological advancements and data-driven insights, leading to more cost-efficient services and improved customer experience and satisfaction. The potential to enhance outcomes through MDM is only constrained by the capability of IT and business teams to collaborate in pinpointing use cases and areas needing process enhancements. With MultiVue and its additional features—MultiVue Share, MultiVue Enrich, and MultiVue CRM Embed—you can take command of your data management processes and enjoy the benefits of a data-centric approach to business. This comprehensive tool not only streamlines operations but also fosters a culture of innovation within your organization.

Plauti builds native data-quality applications that run entirely within your CRM environment. No data is sent to external servers or third-party processing services, and there’s no parallel infrastructure to maintain. Your data stays where it belongs: under your control, behind your security perimeter, governed by your own access model. For Salesforce, Plauti addresses the full lifecycle of data quality: > Prevention at entry: Real-time duplicate detection alerts users as they type, blocking bad data before it’s created. > Detection from external sources: Identify duplicates coming from integrations, imports, and APIs, so data quality doesn’t degrade over time. > Batch remediation at scale: Run powerful batch jobs to find, review, and merge existing duplicates, with full audit trails for compliance and governance. > Contact data verification: Validate email addresses and phone numbers before they’re saved to reduce bounces and failed outreach. All processing runs natively on Salesforce infrastructure. Plauti respects your existing profiles, roles, and permission sets, so there’s no separate login, no data synchronization layer, and no new security surface to harden. For Microsoft Dynamics 365, Plauti provides similar control over duplicates with real-time alerts, API-driven detection, batch processing, and cross-entity matching. It’s designed for CRM admins and data stewards who need direct, immediate control over data quality without waiting on developers, external consultants, or long IT ticket queues.