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Description
MozCast serves as a daily forecast that reflects the fluctuations in the Google algorithm from the previous day, with additional insights available in a 90-day overview. The more intense the weather depicted, the greater the shifts in Google’s rankings have been observed.
However, a search engine results page (SERP) encompasses much more than just ten standard links. To illustrate the evolution of significant SERP features over time, the MozCast Feature Graph allows users to select various features and view sample searches associated with them.
By monitoring the daily "weather" of Google's algorithm, MozCast provides valuable insights into the less publicized changes that occur; although major updates often make headlines, Google implements over 3,000 adjustments to its search algorithm each year. Therefore, the observable shifts that we can identify represent just a small fraction of the overall activity, and MozCast was specifically developed to assist users in recognizing these subtle, unverified alterations in Google's algorithmic landscape.
Description
Identify the effective strategies and the shortcomings that influence your search traffic, similar to the approach of an SEO expert capable of sifting through vast amounts of data. When problems arise with mobile pages, we can detect them through variations in rankings. By examining the ranking history, we can inform you of the optimal positions to aim for. Pages that compete against one another can be consolidated to quickly restore lost rankings. The most insightful market intelligence comes from calculating click-through rates based on SERP features. Even minor shifts in position can significantly enhance traffic when leveraging the opportunity metric, making it essential to stay alert to these changes for ongoing improvement. Ultimately, a comprehensive analysis can reveal not just what needs fixing but also where the greatest potential for growth lies.
API Access
Has API
API Access
Has API
Integrations
Moz Keyword Explorer
Moz Local
Moz Pro
MozBar
Pricing Details
Free
Free Trial
Free Version
Pricing Details
$7 per 100 keywords
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Moz
Founded
2004
Country
United States
Website
moz.com/mozcast
Vendor Details
Company Name
Wope
Founded
2019
Country
Estonia
Website
wope.com
Product Features
SEO
A/B Testing
Artificial Intelligence (AI)
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Revenue Management
User Management
Product Features
SEO
A/B Testing
Artificial Intelligence (AI)
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Revenue Management
User Management