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Description

MozCast serves as a daily forecast that reflects the fluctuations in the Google algorithm from the previous day, with additional insights available in a 90-day overview. The more intense the weather depicted, the greater the shifts in Google’s rankings have been observed. However, a search engine results page (SERP) encompasses much more than just ten standard links. To illustrate the evolution of significant SERP features over time, the MozCast Feature Graph allows users to select various features and view sample searches associated with them. By monitoring the daily "weather" of Google's algorithm, MozCast provides valuable insights into the less publicized changes that occur; although major updates often make headlines, Google implements over 3,000 adjustments to its search algorithm each year. Therefore, the observable shifts that we can identify represent just a small fraction of the overall activity, and MozCast was specifically developed to assist users in recognizing these subtle, unverified alterations in Google's algorithmic landscape.

Description

Identify the effective strategies and the shortcomings that influence your search traffic, similar to the approach of an SEO expert capable of sifting through vast amounts of data. When problems arise with mobile pages, we can detect them through variations in rankings. By examining the ranking history, we can inform you of the optimal positions to aim for. Pages that compete against one another can be consolidated to quickly restore lost rankings. The most insightful market intelligence comes from calculating click-through rates based on SERP features. Even minor shifts in position can significantly enhance traffic when leveraging the opportunity metric, making it essential to stay alert to these changes for ongoing improvement. Ultimately, a comprehensive analysis can reveal not just what needs fixing but also where the greatest potential for growth lies.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Moz Keyword Explorer
Moz Local
Moz Pro
MozBar

Integrations

Moz Keyword Explorer
Moz Local
Moz Pro
MozBar

Pricing Details

Free
Free Trial
Free Version

Pricing Details

$7 per 100 keywords
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Moz

Founded

2004

Country

United States

Website

moz.com/mozcast

Vendor Details

Company Name

Wope

Founded

2019

Country

Estonia

Website

wope.com

Product Features

SEO

A/B Testing
Artificial Intelligence (AI)
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Revenue Management
User Management

Product Features

SEO

A/B Testing
Artificial Intelligence (AI)
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Revenue Management
User Management

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