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Description

MerchantFlow serves as an analytics platform focused on profitability for brands using Shopify and WooCommerce. By integrating various financial components such as revenue, cost of goods sold (COGS), landed costs, fulfillment and third-party logistics (3PL) expenses, advertising expenditures, payment processing fees, and operational costs, it accurately reveals the genuine profit at the levels of store, order, and product. The real-time dashboard offers comprehensive reporting on profit and loss, blended return on ad spend (ROAS), advertising costs, product viability assessments, and cohort analyses. Moreover, MerchantFlow seamlessly connects with advertising platforms like Meta, Google, TikTok, and Snapchat, allowing for cohesive reporting on both e-commerce and marketing performance. This integration not only enhances visibility but also empowers brands to make informed decisions based on a holistic view of their financial health.

Description

E-commerce Profit and LTV Analytics. Keeping track of your profits and marketing effectiveness should be straightforward. Access the real-time insights necessary for making lucrative decisions. We have created a solution we wished existed for ourselves: automated data analysis that delivers precise profit calculations. Evaluate your net profit per order after accounting for all expenses, such as shipping, advertising costs, transaction fees, discounts, and refunds. Everything is consolidated in one platform—no spreadsheets required. Say goodbye to juggling multiple analytics tools while still being unaware of your daily profit figures. Receive daily profit notifications to stay informed about your business's financial health. We integrate store profit information with advertising data from all your marketing channels, enabling you to identify which campaigns yield the best profits and exhibit the highest LTV:CAC ratio after accounting for all relevant costs, including shipping, refunds, and cost of goods sold. This streamlined approach allows for a clearer understanding of your overall financial performance and empowers you to make informed decisions.