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Description

MerchantFlow serves as an analytics platform focused on profitability for brands using Shopify and WooCommerce. By integrating various financial components such as revenue, cost of goods sold (COGS), landed costs, fulfillment and third-party logistics (3PL) expenses, advertising expenditures, payment processing fees, and operational costs, it accurately reveals the genuine profit at the levels of store, order, and product. The real-time dashboard offers comprehensive reporting on profit and loss, blended return on ad spend (ROAS), advertising costs, product viability assessments, and cohort analyses. Moreover, MerchantFlow seamlessly connects with advertising platforms like Meta, Google, TikTok, and Snapchat, allowing for cohesive reporting on both e-commerce and marketing performance. This integration not only enhances visibility but also empowers brands to make informed decisions based on a holistic view of their financial health.

Description

A groundbreaking change in the management of digital advertising expenditures for Shopify is on the horizon. Join us in being one of the first to engage with our cutting-edge solution as Optily seamlessly merges your Facebook and Google Ads, Analytics, and soon, your Shopify sales information to enhance ad performance. By signing up for our early access program today, you can secure a complimentary ad strategy consultation along with many additional benefits. We are excited to announce the imminent launch of the Shopify Connect app, which comes with fantastic incentives for Shopify merchants who take action now. This is the sole ad spend solution that integrates Shopify with major data platforms. Optily was specifically designed for Shopify store owners, enabling the management of your Meta for Business advertising budgets across various channels, including Facebook, Instagram, Messenger, and Audience Network. Furthermore, Optily leverages Google Analytics to provide more precise campaign budget suggestions and allows the establishment of GA-based objectives, ensuring a comprehensive approach to digital advertising success. Don't miss this opportunity to elevate your ad management strategy to new heights.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

Shopify Yes 
Facebook No 
Facebook Ads No 
Facebook Messenger No 
Google Ads No 
Google Analytics No 
Instagram No 
Meta Ads No 
Meta Audience Network No 
WooCommerce Yes 
YouTube No 

Integrations

Shopify Yes 
Facebook Yes 
Facebook Ads Yes 
Facebook Messenger Yes 
Google Ads Yes 
Google Analytics Yes 
Instagram Yes 
Meta Ads Yes 
Meta Audience Network Yes 
WooCommerce No 
YouTube Yes 

Pricing Details

$49/month
Free Trial Yes 
Free Version No 

Pricing Details

$99 per month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

MerchantFlow

Founded

2025

Country

Australia

Website

merchantflow.ai

Vendor Details

Company Name

Optily

Country

United States

Website

www.optily.com

Product Features

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Spend Management

Approval Workflow No 
Budgeting / Forecasting Yes 
Expense Tracking No 
Multi-Currency Yes 
Prepaid Cards No 
Procurement Management No 
Receipt Management No 
Spend Analysis Yes 
Spend Control Yes 
Supplier Management No 

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