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features
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Description

MerchantFlow serves as an analytics platform focused on profitability for brands using Shopify and WooCommerce. By integrating various financial components such as revenue, cost of goods sold (COGS), landed costs, fulfillment and third-party logistics (3PL) expenses, advertising expenditures, payment processing fees, and operational costs, it accurately reveals the genuine profit at the levels of store, order, and product. The real-time dashboard offers comprehensive reporting on profit and loss, blended return on ad spend (ROAS), advertising costs, product viability assessments, and cohort analyses. Moreover, MerchantFlow seamlessly connects with advertising platforms like Meta, Google, TikTok, and Snapchat, allowing for cohesive reporting on both e-commerce and marketing performance. This integration not only enhances visibility but also empowers brands to make informed decisions based on a holistic view of their financial health.

Description

OptiFlow Merchant provides builders merchants and trade suppliers with an intelligent AI sales assistant named Otis. Otis is designed to handle product inquiries, generate quotes that are checked for pricing and stock availability, and manage orders both online and at trade counters, seamlessly integrating with the merchant's existing ERP systems such as Epicor BisTrack and Prophet 21, Kerridge K8, Intact iQ, Microsoft Dynamics 365 Business Central, SAP Business One, OGL, Sage 200, and Merchanter, as well as popular ecommerce platforms like Shopify, WooCommerce, Magento, and BigCommerce. Rather than replacing the ERP, Otis operates within it to enhance functionality. Additionally, OptiFlow Technologies provides a range of other tools, including OptiFlow Quote for instant priced estimates based on job descriptions or material lists, a WhatsApp agent, an AI receptionist known as OptiFlow Lite, and OptiFlow Watch for contract and cost oversight, as well as over 25 complimentary trade calculators. All of these solutions are developed specifically for businesses in the UK and Ireland, ensuring a tailored approach to local needs. The comprehensive suite of services aims to empower merchants and suppliers to optimize their operations and improve customer interactions.

API Access

Has API

API Access

Has API

Screenshots View All

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Screenshots View All

No images available

Integrations

Shopify
WooCommerce
BigCommerce
Magento
WhatsApp

Integrations

Shopify
WooCommerce
BigCommerce
Magento
WhatsApp

Pricing Details

$49/month
Free Trial
Free Version

Pricing Details

Contact for pricing
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

MerchantFlow

Founded

2025

Country

Australia

Website

merchantflow.ai

Vendor Details

Company Name

OptiFlow Technologies

Founded

2025

Country

United Kingdom

Website

optiflowtechnologies.io

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Product Features

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