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Description
MerchantFlow serves as an analytics platform focused on profitability for brands using Shopify and WooCommerce. By integrating various financial components such as revenue, cost of goods sold (COGS), landed costs, fulfillment and third-party logistics (3PL) expenses, advertising expenditures, payment processing fees, and operational costs, it accurately reveals the genuine profit at the levels of store, order, and product. The real-time dashboard offers comprehensive reporting on profit and loss, blended return on ad spend (ROAS), advertising costs, product viability assessments, and cohort analyses. Moreover, MerchantFlow seamlessly connects with advertising platforms like Meta, Google, TikTok, and Snapchat, allowing for cohesive reporting on both e-commerce and marketing performance. This integration not only enhances visibility but also empowers brands to make informed decisions based on a holistic view of their financial health.
Description
Introducing a versatile growth platform designed specifically for eCommerce brands, Metrilo integrates eCommerce analytics, CRM, and email solutions to enhance customer retention and support sustainable growth. Through Metrilo’s advanced customer retention analytics, you gain insights into the customer lifecycle, enabling you to maintain proactive relationships with your clientele. You will identify the campaigns and products that foster customer loyalty, allowing you to increase sales to returning customers. Additionally, the platform equips you to manage seasonal fluctuations and typical sales cycles with comprehensive behavioral data at your fingertips. Metrilo segments customers into cohorts based on their initial interactions, such as purchases, timing, and campaigns, and tracks their loyalty over time. This tracking reveals which products and campaigns contribute to customer lifetime value while also identifying those that only attract one-time buyers. Furthermore, it provides clear visibility into the timing of repeat orders and when customers may cease purchasing, empowering you to optimize your email outreach effectively. By utilizing Metrilo’s insights, you can devise more targeted marketing strategies that resonate with your audience.
API Access
Has API
API Access
Has API
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Pricing Details
$49/month
Free Trial
Free Version
Pricing Details
$119 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
MerchantFlow
Founded
2025
Country
Australia
Website
merchantflow.ai
Vendor Details
Company Name
Metrilo
Founded
2014
Country
Bulgaria
Website
www.metrilo.com
Product Features
Product Features
eCommerce Marketing
AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking
eCommerce Personalization
A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights
