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Description
Lyssna is a user research platform used to test digital products with real users and gain insights into their audience. Its tools optimize designs for engaging, user-friendly experiences. Key features include:
Five second testing: Quickly evaluate landing page effectiveness with brief user exposure.
First click testing: Assess navigation efficiency by tracking user clicks.
Surveys: Gather feedback from target customers for validation.
Navigation testing: Optimize user flows through task completion assessments.
Prototype testing with Figma: See how users navigate interactive Figma prototypes at every stage of the design process.
Card sorting: Open and closed methods to organize and label content intuitively for your audience.
Tree test: Refines I.A for user navigation, ensuring easy access to needed information.
Preference testing: Understands audience preferences through choice-based questions.
Participant recruitment: Enables testing with own users or via a panel with over 690,000 people across 120+ countries and with 35+ demographics.
Interviews: Streamlines the entire interview process, from planning to transcription.
Recordings: Capture your participants' audio, screen, and/or camera during unmoderated testing.
Description
Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster.
From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required.
AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence.
Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work.
Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.
API Access
Has API
API Access
Has API
Integrations
Figma
Cint
Google Calendar
Lovable
Microsoft Outlook
Microsoft Teams
PureSpectrum
Respondent
User Interviews
Zoom
Integrations
Figma
Cint
Google Calendar
Lovable
Microsoft Outlook
Microsoft Teams
PureSpectrum
Respondent
User Interviews
Zoom
Pricing Details
$75 per month
Free Trial
Free Version
Pricing Details
$199/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Lyssna
Founded
2008
Country
Australia
Website
lyssna.com
Vendor Details
Company Name
Optimal
Founded
2007
Country
New Zealand
Website
www.optimalworkshop.com
Product Features
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription
UX
Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research
Product Features
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription