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Description
Lumen merges advanced eye tracking technology with the largest attention panels available globally, alongside innovative advertising technology capabilities. By transforming your phone or computer's webcam into a sophisticated eye tracking sensor, Lumen efficiently gathers passive eye tracking data for media valuation and creative assessments at an impressive scale and speed. Their predictive models leverage cutting-edge machine learning techniques to assess attention to advertisements based on their visibility features. Recently, Lumen's groundbreaking methods in eye tracking garnered significant acclaim, being recognized as a favorite at a conference hosted by the esteemed Institute of Electrical and Electronics Engineers. As an attention technology firm, Lumen specializes in utilizing eye tracking to assist brands in measuring, acquiring, and enhancing the attention their marketing efforts receive, thereby maximizing their impact in the competitive advertising landscape. By integrating these technologies, Lumen not only improves ad effectiveness but also empowers brands to make data-driven decisions.
Description
Smartphones and tablets provide sufficient functionality for most users. As digital devices continue to shrink in size, it is essential for eye-tracking technology to evolve to become more compact and lightweight. VisualCamp has pioneered the development of the world's first software development kit (SDK) specifically designed for standalone virtual reality head-mounted displays (HMDs). This innovative technology is built on a lightweight algorithm and offers extensive engine plug-in capabilities, making it a versatile solution. The eye-tracking solution includes a rule-based algorithm and is optimized for VR, necessitating specialized hardware and the use of infrared cameras alongside LED technology. By integrating these elements, VisualCamp's eye-tracking technology sets a new standard in virtual reality experiences.
API Access
Has API
API Access
Has API
Integrations
Business MLM Software
Momentum Telecom
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Lumen Research
Founded
2013
Country
United Kingdom
Website
lumen-research.com/our-technology-v2/
Vendor Details
Company Name
VisualCamp
Founded
2014
Country
South Korea
Website
visual.camp/truegaze/