Compare Lofty vs. RiTA in 2026

RiTA

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Description

Lofty, formerly Chime, is a platform that combines a powerful AI-powered CRM with popular tools such as our Dynamic CMA, automated social media marketing, and a stunning IDX website. It's known for its ease-of-use. Our intuitive system is designed from the ground-up for real estate professionals who want to drive more leads and close them. No matter how long your agents have worked in the industry or their level in technical skills, they can easily use Lofty to generate results. Want an AI assistant who engages with leads 24/7, and learns from its interactions? We have that. Want a geo-farming tool that will help you find those hard-to locate seller leads in your neighborhood? We have that (it's already built-in). Want award-winning software that understands the way teams work and helps you stand out in the competition? We have all of that and more. Want to close MORE deals FASTER? Lofty is here!

Description

CoreLogic has developed RiTA, an AI-driven digital assistant that streamlines prospecting and lead generation for those in the real estate sector. By seamlessly connecting with customer relationship management systems, RiTA evaluates contact information to pinpoint leads with high potential and initiates personalized, scalable two-way SMS dialogues. Drawing on CoreLogic's vast property database, it enriches these communications, allowing agents to effectively connect with their clients. RiTA can engage in conversations on a multitude of topics, recognize unsubscribe requests even if they don't use standard opt-out language, and interpret various languages and emojis. Additionally, it supplies daily call lists, automates follow-up communications, and provides valuable insights into market trends, ensuring agents remain well-informed and agile in their responses. This comprehensive suite of features positions RiTA as an indispensable tool for real estate professionals looking to enhance their client interactions and operational efficiency.