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features
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support

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Description

Analyze visitor behaviors to determine the most effective marketing channel. Assess the impact of various marketing initiatives by examining how users engage with content across multiple platforms, including exposure, access, and user acquisition metrics. Consolidate data from all interaction points throughout different user journeys, such as the official website, WeChat, emails, content marketing efforts, and exhibitions, to facilitate accurate cross-channel attribution. By comparing the customer acquisition and conversion rates of each channel, businesses can refine their marketing strategies in real-time for better results. Implement an online form to automatically gather information when customers fill it out, seamlessly adding them to the contact list. Knight provides versatility by supporting a range of form types tailored to diverse marketing situations, including advertising landing pages, official website registrations, and event sign-ups. Additionally, incorporate identifiable QR codes into emails, articles, and printed materials to track the effectiveness of call-to-action efforts and enhance engagement. This multifaceted approach allows for a comprehensive understanding of customer interactions and preferences.

Description

Chat-based marketing is revolutionizing the way brands connect with their audience through platforms like Facebook Messenger, WeChat, and WhatsApp. These chat applications serve as a powerful trio, combining message delivery, customer service, and online-to-offline (O2O) functionalities. With an impressive 80% of messages opened by users, chat apps offer a significantly higher engagement rate compared to traditional email marketing, allowing brands to foster direct interactions that can be leveraged to boost sales and refine the customer experience. WeMine has developed the WeMine Analytics and Management Platform (WAMP), which is designed specifically for these instant messaging platforms. Through WAMP, businesses can integrate with chat apps to facilitate online customer relationship management (SCRM), streamline data collection and analysis, and implement marketing automation strategies. This ultimately helps brands enhance their image and build stronger connections with their customers over time. By utilizing chat-based marketing tools, companies can not only improve their outreach but also adapt to the evolving preferences of their audience.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

WeChat Yes 
Facebook Messenger No 

Integrations

WeChat Yes 
Facebook Messenger Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Knight SaaS SCRM

Founded

2014

Country

China

Website

www.knight-crm.com/en/

Vendor Details

Company Name

WeMine

Country

China

Website

wemine.net

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Social CRM

Calendar/Reminder System No 
Customer Support No 
Email Marketing No 
Lead Capture No 
Lead Nurturing No 
Live Chat No 
Marketing Automation Integration No 
Multi-Channel Social Integration No 
Social Media Monitoring No 
Task Management No 

Product Features

CRM

Calendar/Reminder System No 
Call Logging No 
Document Storage No 
Email Marketing No 
Internal Chat Integration No 
Lead Scoring No 
Marketing Automation Integration No 
Mobile Access No 
Quotes / Proposals No 
Segmentation No 
Social Media Integration No 
Task Management No 
Territory Management No 

Mobile Marketing

Channel Attribution No 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Social CRM

Calendar/Reminder System No 
Customer Support No 
Email Marketing No 
Lead Capture No 
Lead Nurturing No 
Live Chat No 
Marketing Automation Integration No 
Multi-Channel Social Integration No 
Social Media Monitoring No 
Task Management No 

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