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features
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Description

INCRMNTAL is an always-on incrementality measurement platform that reveals the true impact of your ad spend - without cookies, device IDs, or planned experiments. Powered by causal AI and reinforcement learning, INCRMNTAL analyzes marketing performance across Mobile, Web, TV & CTV, Influencers, OOH & DOOH, Audio, and Podcasts to answer the question every marketer should be asking: "What would have happened if I hadn't spent that money?" The platform delivers actionable, privacy-first insights continuously — no control groups, no holdouts, no waiting. Just real incrementality data that helps Advertisers optimize budgets, cut waste, and prove the value of every dollar spent. Trusted by leading brands including Paramount, Supercell, DraftKings, Binance, eToro, Funko, and LYFT, INCRMNTAL helps marketing teams move beyond vanity metrics and last-click attribution to understand what's actually driving growth. Whether you're scaling user acquisition, evaluating a new channel, or justifying CTV spend to your CFO - INCRMNTAL gives you the evidence to make smarter decisions. Unlike traditional MMM solutions that require months of setup and deliver stale quarterly reports, INCRMNTAL works in near real-time with minimal integration effort. Connect your data, and the platform starts surfacing incremental insights automatically - identifying diminishing returns, cannibalization between channels, and opportunities to reallocate spend for maximum impact. If you're tired of guessing which half of your advertising is working, INCRMNTAL replaces gut feelings with causal proof.

Description

Spillmark is an online analytics and experimentation tool designed specifically for Amazon sellers utilizing Meta ads. This platform integrates data from Amazon Seller Central, Amazon Ads, Meta, and optionally Shopify, allowing users to assess their sales, expenses, fees, advertising costs, and overall channel profitability through various connections and report imports. Sellers have the capability to create and execute geographic holdout tests, which involve pausing Meta ads in designated areas to compare Amazon sales and evaluate the incremental impact of their advertising efforts. The findings are presented with uncertainty ranges and detailed explanations of the methodologies employed, complemented by dashboards, notifications, and documentation of test designs. Access to connected accounts is strictly read-only, ensuring that the product does not modify any campaigns without the seller's consent. Additionally, Spillmark offers an MCP server and REST API for integration with assistants and scripts, enhancing its usability. Currently, brand-level measurement and tailored recommendations are in a private beta phase. The platform's Starter package allows for one active holdout test and provides alerts, while the Growth package offers unlimited tests, live account connections when applicable, and customized Amazon PPC tests, catering to the evolving needs of sellers as they scale their operations. Through innovative features and user-friendly design, Spillmark aims to enhance the marketing strategies of Amazon sellers.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amazon Yes 
Amazon S3 Yes 
Amazon Seller Central No 
Branch Yes 
Clarisights Yes 
Facebook Yes 
Funnel Yes 
Google Cloud BigQuery Yes 
Google Drive Yes 
Google Sheets Yes 
Kochava Yes 
Meta Ads No 
Model Context Protocol (MCP) No 
Roku Advertising Yes 
Shopify No 
Singular Yes 
Snapchat Yes 
TikTok Yes 
Unity Yes 
tvScientific Yes 

Integrations

Amazon Yes 
Amazon S3 No 
Amazon Seller Central Yes 
Branch No 
Clarisights No 
Facebook No 
Funnel No 
Google Cloud BigQuery No 
Google Drive No 
Google Sheets No 
Kochava No 
Meta Ads Yes 
Model Context Protocol (MCP) Yes 
Roku Advertising No 
Shopify Yes 
Singular No 
Snapchat No 
TikTok No 
Unity No 
tvScientific No 

Pricing Details

$3999
Software as a Service
Pricing is fixed, based on the number of brands, number of KPIs measured, number of channels, countries, and users onboarded
Free Trial No 
Free Version No 

Pricing Details

$19/month
Dashboard costs $19/month. Starter costs $49/month for brands spending up to $3,000/month on Meta and includes one active holdout test, an experiment ledger, and alerts. Growth costs $199/month for brands spending over $3,000/month on Meta and includes unlimited holdout tests, live account connections when available, branded Amazon PPC tests, and scored predictions. All plans are billed monthly and can be canceled anytime.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

INCRMNTAL

Founded

2020

Country

Israel

Website

incrmntal.com

Vendor Details

Company Name

Spillmark

Founded

2026

Country

United States

Website

spillmark.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Product Features

Alternatives

Alternatives

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