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Description
INCRMNTAL is an always-on incrementality measurement platform that reveals the true impact of your ad spend - without cookies, device IDs, or planned experiments. Powered by causal AI and reinforcement learning, INCRMNTAL analyzes marketing performance across Mobile, Web, TV & CTV, Influencers, OOH & DOOH, Audio, and Podcasts to answer the question every marketer should be asking: "What would have happened if I hadn't spent that money?"
The platform delivers actionable, privacy-first insights continuously — no control groups, no holdouts, no waiting. Just real incrementality data that helps Advertisers optimize budgets, cut waste, and prove the value of every dollar spent.
Trusted by leading brands including Paramount, Supercell, DraftKings, Binance, eToro, Funko, and LYFT, INCRMNTAL helps marketing teams move beyond vanity metrics and last-click attribution to understand what's actually driving growth. Whether you're scaling user acquisition, evaluating a new channel, or justifying CTV spend to your CFO - INCRMNTAL gives you the evidence to make smarter decisions.
Unlike traditional MMM solutions that require months of setup and deliver stale quarterly reports, INCRMNTAL works in near real-time with minimal integration effort. Connect your data, and the platform starts surfacing incremental insights automatically - identifying diminishing returns, cannibalization between channels, and opportunities to reallocate spend for maximum impact.
If you're tired of guessing which half of your advertising is working, INCRMNTAL replaces gut feelings with causal proof.
Description
Podscribe serves as an autonomous platform for measuring, attributing, verifying, and analyzing the effectiveness of podcast and audio advertising, assisting advertisers, agencies, and publishers in comprehending and demonstrating the tangible effects of their audio ad initiatives across various channels such as podcasts, streaming audio, and CTV, utilizing methods like pixel-based tracking, multi-touch attribution, and incrementality testing to link ad exposure with conversions and enhance ROI. The platform streamlines ad verification through AI-driven airchecks and quality assessments, ensuring ads are executed as intended, while offering real-time dashboards that feature metrics such as reach, frequency, geographic data, and audience insights, empowering teams to enhance performance and make informed decisions without the need for manual intervention. In addition to these features, Podscribe provides tools for competitive intelligence and benchmarking, delivers monthly rankings of the leading podcasts, publishers, and advertisers in the industry, and conducts audience segment analyses using household-level data, thereby facilitating improved media planning and audience exploration. This comprehensive approach not only optimizes campaign effectiveness but also aids in uncovering new opportunities within the evolving audio advertising landscape.
API Access
Has API
API Access
Has API
Integrations
Google Sheets
Acast
Adjust
Amazon
AppsFlyer
BetterHelp
Branch
Clarisights
Facebook
Funnel
Integrations
Google Sheets
Acast
Adjust
Amazon
AppsFlyer
BetterHelp
Branch
Clarisights
Facebook
Funnel
Pricing Details
$3999
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
INCRMNTAL
Founded
2020
Country
Israel
Website
incrmntal.com
Vendor Details
Company Name
Podscribe
Founded
2016
Country
United States
Website
podscribe.com
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Podcast
Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support