Compare Howl vs. TrakAff

Run affiliate, influencer, and referral programs from one platform. Connect your billing, set commission rules, and go live the same day. Native integrations with Stripe, Paddle, Chargebee, Recurly, and Braintree feed every billing event into your program. Upgrades, downgrades, renewals, refunds, and cancellations each update commissions on their own, so payouts stay in step with revenue. Run payouts fully managed, or in bulk through PayPal and Wise. W-9/W-8BEN forms are gathered before any money leaves, and an invoice accompanies every payout, removing most of the admin a program usually brings. Promoters get a dashboard in your branding, with links, coupon codes, and earnings in one view. You get 18-point reporting, commission structures from flat fee to multi-tier, fraud detection, and broadcast email to your entire promoter base. Start your program today with a 14-day free trial. No credit card required.

Phonexa is an enterprise-grade marketing automation platform that unifies lead management, call tracking, pay-per-call campaigns, email, SMS, accounting, compliance, and more. Designed for performance marketers and enterprise brands, Phonexa streamlines how businesses capture, manage, validate, and distribute leads and calls at scale. At the core of Phonexa’s ecosystem are LMS Sync for intelligent lead management and lead distribution and Call Logic for advanced call tracking, routing, and pay-per-call campaigns. Each solution is enhanced by automation, real-time analytics, and data-driven decision-making, ensuring every lead and call delivers measurable impact and higher ROI. Serving industries like finance, insurance, and home services, Phonexa empowers brands and performance marketers with complete visibility, fraud protection, and compliance management at scale. Its intelligent lead distribution and AI-driven Call Agents enable marketers to convert more qualified leads and achieve measurable business growth.

Extole is the enterprise offer management platform powering personalized incentive programs at scale for B2C brands. Highly configurable and AI-accessible, Extole fits how your team already works. Marketers build offer programs that motivate customers across the customer lifecycle, product teams can orchestrate digital and real-world experiences that drive engagement and growth, and developers pull Extole's journey management, rules, real-time rewards, and AI into their own systems as ready-to-use services. Behind every offer, Extole combines real-time audience and event data with enterprise-grade infrastructure so your offers are reliable, secure, and easy to support and audit. Leading brands across retail, financial services, telecommunications, and home services trust Extole to power referral, loyalty, promotional, lifecycle, and engagement programs. Build your next offer program with Extole.

The brands seeing the strongest results from creator marketing aren't simply increasing campaign volume—they're building an engine for sustainable creator-led growth. Superfiliate brings every creator initiative into a single platform, replacing disconnected tools with one centralized system. From affiliates and ambassadors to influencers and paid creators, brands can recruit, manage, and grow every partnership through unified profiles, automated workflows, creator discovery, and performance tracking. Leading ecommerce brands including Graza, Cymbiotika, Omnilux, and MUD\WTR rely on Superfiliate to scale creator programs that consistently generate high-performing content, strengthen paid media, and tie every partnership back to measurable revenue. Native integrations with Meta, TikTok Shop, and YouTube connect creator performance across channels, giving brands a complete view of which creators, campaigns, and content are driving results. The outcome is a creator program that's no longer managed as a collection of campaigns, but as a scalable acquisition channel that becomes more valuable over time.

MLM Soft Cloud Platform (MLM Soft Cloud) is a high performance ERP class software designed for MLM and Direct Selling companies. We know how important it is to get your product or opportunity to market as quickly as possible. We can drastically reduce the time required to achieve this. Our cloud-based platform can deliver MLM software in just one week. The platform is fully customizable, from the design to the content, including languages, currencies, wallets, roles of access, messages, and reporting. Our compensation plan engine is configurable to any algorithm. MLM Soft is designed to be the core of your MLM IT landscape. It can be integrated into any 3rd-party software, including ecommerce, CRM, payment, marketing and more, thanks to its full rest API.

CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.

Qloo is an AI-powered cultural intelligence and consumer preference analytics platform designed to help organizations understand and predict what audiences are likely to enjoy. The software combines a proprietary cultural knowledge graph containing more than 600 million structured entities with over 30 trillion cross-domain relationships and behavioral signals. Its Taste AI technology uses machine learning to identify relationships between interests in music, movies, television, restaurants, fashion, brands, travel, and other lifestyle categories. Audience intelligence capabilities help businesses analyze consumer affinities, discover emerging trends, evaluate market opportunities, and identify potential brand partnerships. Its recommendation engine generates personalized suggestions across different categories based on a user's existing interests or contextual information. Geographic intelligence tools analyze cultural preferences at different locations, ranging from individual neighborhoods to entire countries, to support localized recommendations and market planning. Qloo provides cultural data enrichment that adds descriptive attributes, contextual information, and related interests to existing business records. Its AI grounding capabilities allow large language models and autonomous agents to incorporate structured real-world knowledge and taste-based recommendations into their responses and workflows. The platform provides API access, self-service insights, managed data feeds, and integrations with enterprise data systems while operating without a consumer identity graph or requiring personally identifiable information.

RallyFuel bridges the gap between college athletes, fans, and brands by facilitating verified NIL (Name, Image, Likeness) agreements. Our innovative platform simplifies the entire NIL journey, encompassing everything from discovering and negotiating deals to ensuring compliance and managing payment transactions seamlessly. Through our service, athletes can effectively monetize their personal brands via various avenues such as fan engagements, autographs, public appearances, social media promotions, and collaborations with brands. Fans, in turn, enjoy genuine connections with their cherished college athletes through clear and compliant transactions aligned with NCAA regulations. Highlighted features include: - Authentic athlete profiles - Secure payment systems - Tools for NCAA compliance - Standardized deal templates and contracts - Analytics to track performance - A direct marketplace connecting fans and athletes Designed specifically for the evolving landscape of college athletics, RallyFuel guarantees that every interaction is transparent, compliant, and advantageous for athletes, fans, and educational institutions alike, fostering a supportive community around college sports. Our commitment to transparency ensures all parties involved can trust the process and feel empowered in their engagements.

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time. In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.

Ecommerce is complex. Shipping doesn’t have to be. Shippo helps you grow your business by integrating with your workflows, providing experienced support, and connecting you with easy access to the best rates at the most carriers. >> Easy access to the best rates on the most carriers - Access over 85 carriers worldwide and best rates at each, including regionals others cannot provide. >> The end-to-end shipping platform for every business - Make shipping a seamless part of your business - connect your e-commerce platform or build our implementation-ready API directly into your workflow, fulfill orders quickly with smart defaults and configurable automations, and gain insights that help you ship smarter with analytics and reporting. >> Support every step of the way - Go with confidence thanks to our experienced customer support, implementation and success teams. We have the shipping knowledge to get you started quickly and keep you up and running consistently. >> Grow into the future with Shippo - You will only ship more tomorrow. Shippo is there for you with 99.99% uptime, a modern tech stack, and all the features you need to create a greater brand connection to your customers and scale to match your highest ambitions