Compare Howl vs. Metricks

Phonexa is an enterprise-grade marketing automation platform that unifies lead management, call tracking, pay-per-call campaigns, email, SMS, accounting, compliance, and more. Designed for performance marketers and enterprise brands, Phonexa streamlines how businesses capture, manage, validate, and distribute leads and calls at scale. At the core of Phonexa’s ecosystem are LMS Sync for intelligent lead management and lead distribution and Call Logic for advanced call tracking, routing, and pay-per-call campaigns. Each solution is enhanced by automation, real-time analytics, and data-driven decision-making, ensuring every lead and call delivers measurable impact and higher ROI. Serving industries like finance, insurance, and home services, Phonexa empowers brands and performance marketers with complete visibility, fraud protection, and compliance management at scale. Its intelligent lead distribution and AI-driven Call Agents enable marketers to convert more qualified leads and achieve measurable business growth.

Extole is a tool that retailers, financial services companies, and consumer brands use to turn customers into advocates. Extole's enterprise platform and team consist of experts who create advocacy, referral, and engagement programs that allow brands to harness the power and sharing of customers to increase their bottom line. Extole allows marketers to engage thousands of customers, increase brand loyalty, and scale word-of mouth to acquire new customers.

MLM Soft Cloud Platform (MLM Soft Cloud) is a high performance ERP class software designed for MLM and Direct Selling companies. We know how important it is to get your product or opportunity to market as quickly as possible. We can drastically reduce the time required to achieve this. Our cloud-based platform can deliver MLM software in just one week. The platform is fully customizable, from the design to the content, including languages, currencies, wallets, roles of access, messages, and reporting. Our compensation plan engine is configurable to any algorithm. MLM Soft is designed to be the core of your MLM IT landscape. It can be integrated into any 3rd-party software, including ecommerce, CRM, payment, marketing and more, thanks to its full rest API.

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

RallyFuel bridges the gap between college athletes, fans, and brands by facilitating verified NIL (Name, Image, Likeness) agreements. Our innovative platform simplifies the entire NIL journey, encompassing everything from discovering and negotiating deals to ensuring compliance and managing payment transactions seamlessly. Through our service, athletes can effectively monetize their personal brands via various avenues such as fan engagements, autographs, public appearances, social media promotions, and collaborations with brands. Fans, in turn, enjoy genuine connections with their cherished college athletes through clear and compliant transactions aligned with NCAA regulations. Highlighted features include: - Authentic athlete profiles - Secure payment systems - Tools for NCAA compliance - Standardized deal templates and contracts - Analytics to track performance - A direct marketplace connecting fans and athletes Designed specifically for the evolving landscape of college athletics, RallyFuel guarantees that every interaction is transparent, compliant, and advantageous for athletes, fans, and educational institutions alike, fostering a supportive community around college sports. Our commitment to transparency ensures all parties involved can trust the process and feel empowered in their engagements.

Qloo, the "Cultural AI", is capable of decoding and forecasting consumer tastes around the world. Privacy-first API that predicts global consumer preferences, catalogs hundreds of million of cultural entities, and is privacy-first. Our API provides contextualized personalization and insight based on deep understanding of consumer behavior. We have access to more than 575,000,000 people, places, and things. Our technology allows you to see beyond trends and discover the connections that underlie people's tastes in their world. Our vast library includes entities such as brands, music, film and fashion. We also have information about notable people. Results are delivered in milliseconds. They can be weighted with factors like regionalization and real time popularity. Companies who want to use best-in-class data to enhance their customer experiences. Our flagship recommendation API provides results based on demographics and preferences, cultural entities, metadata, geolocational factors, and metadata.

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time. In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.

Ecommerce is complex. Shipping doesn’t have to be. Shippo helps you grow your business by integrating with your workflows, providing experienced support, and connecting you with easy access to the best rates at the most carriers. >> Easy access to the best rates on the most carriers - Access over 85 carriers worldwide and best rates at each, including regionals others cannot provide. >> The end-to-end shipping platform for every business - Make shipping a seamless part of your business - connect your e-commerce platform or build our implementation-ready API directly into your workflow, fulfill orders quickly with smart defaults and configurable automations, and gain insights that help you ship smarter with analytics and reporting. >> Support every step of the way - Go with confidence thanks to our experienced customer support, implementation and success teams. We have the shipping knowledge to get you started quickly and keep you up and running consistently. >> Grow into the future with Shippo - You will only ship more tomorrow. Shippo is there for you with 99.99% uptime, a modern tech stack, and all the features you need to create a greater brand connection to your customers and scale to match your highest ambitions

ShipHero makes it easy to ship eCommerce with our powerful Warehouse Management Software. Our cloud-based WMS is perfect for emerging, scaling and high volume brands and 3PLs. ShipHero can push your eCommerce business forward with the technology and processes you need to run a successful warehouse. We Crush it for for eCommerce Brands and 3PLs - Reduce mis-picks and mis-ships by over 99% - Reduce warehouse costs by up to 35% - Increase picking efficiency by 3x - 30% Faster Shipping - We serve more than 10% of Shopify Plus stores globally

Paladin Point of Sale is a comprehensive POS system built specifically to support the unique needs of independent retailers. It simplifies store operations by combining in-store sales, mobile point of sale, and a fully built online store into one unified platform. Designed for industries such as hardware, lumber, pharmacy, and retail, Paladin adapts to specialized inventory and workflow requirements. Integrated EDI capabilities connect retailers directly with national and regional distributors to improve ordering accuracy and efficiency. The platform includes managed cybersecurity services, ensuring systems and customer data remain protected. Paladin’s intuitive design makes it easy for store owners and staff to learn quickly. Dedicated account managers assist with setup and go-live, minimizing disruption. With no long-term contracts or hidden fees, Paladin offers flexibility and transparency. USA-based support is available 24/7, providing dependable assistance when it’s needed most. Backed by decades of experience, Paladin helps retailers run smarter, stay stocked, and grow confidently.