Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
HUMAN's Ad Fraud Sensor for Platforms delivers immediate, in-depth analysis of sampled impressions to assist your platform in eradicating fraudulent sources. By thwarting the efforts of fraudsters who employ advanced bots within the programmatic landscape, this tool safeguards your inventory's integrity, enhances your platform's reputation, and secures your revenue streams. It allows for clear visibility into supply sources that contribute invalid traffic to your platform. With the capability to detect invalid traffic (IVT) across various formats including desktop, mobile web, mobile in-app, audio, and connected TV, it significantly boosts inventory performance and value in the digital market. The HUMAN Ad Fraud Sensor is integrated into a comprehensive Advertising Protection Package designed specifically to defend your inventory. This specialized solution not only offers real-time insights but also fortifies your platform against evolving threats in the digital advertising space.
Description
The ScroogeFrog™ service is specifically developed to combat click fraud, ensuring that advertisers get genuine traffic for their investments. By preventing ad impressions from fraudulent referrals and filtering out sites that generate unsuitable traffic, ScroogeFrog helps optimize your advertising expenses. It utilizes over 20 user characteristics to accurately identify individuals, maintaining this recognition even if the user alters their IP address, changes their browser, or deletes cookies. Additionally, ScroogeFrog™ tracks user interactions on the site post-click by analyzing unique devices through evercookies, which act as digital fingerprints. Consequently, advertisers can allocate their budgets toward authentic impressions and clicks, ensuring that only genuine users engage with their ads rather than competitors or bots intent on depleting resources. This proactive approach significantly lowers advertising costs by minimizing the exposure to fraudulent clicks and unwanted visitors. Ultimately, ScroogeFrog™ not only protects your advertising investments but also enhances the overall efficiency of your marketing strategy.
API Access
Has API
API Access
Has API
Integrations
Human Defense Platform
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
€0.0025 per visitor
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
HUMAN
Founded
2012
Country
United States
Website
www.humansecurity.com/platform/solutions/ad-fraud-sensor-platforms
Vendor Details
Company Name
ScroogeFrog
Country
Estonia
Website
scroogefrog.com
Product Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking
Product Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking