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ease
features
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support

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Description

Video content is omnipresent, and it is clear that video advertising will also become ubiquitous. However, the infrastructure necessary to distribute video ads seamlessly across various screens, devices, and platforms is currently lacking. This gap in the market inspired the creation of Gruuv. Our innovative technology platform empowers Advertisers, Publishers, and Platforms to effortlessly produce and distribute interactive video advertisements tailored for a multiscreen environment. Founded by dedicated experts in mobile video advertising who have been advocating for advancements in the field since its early days, Gruuv enables businesses to generate powerful mobile and video ads at significantly reduced costs. Crafting engaging video formats can be accomplished in mere minutes, and all advertisements are fully responsive, catering to In Stream, Interstitial, Native, and HTML5 contexts. Thanks to our user-friendly drag-and-drop video ad builder, users can create stunning, high-impact creative and ad tags without needing any coding or graphic design skills. This accessibility ensures that anyone can participate in the evolving landscape of digital advertising.

Description

IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Gruuv Interactive

Founded

2015

Country

United States

Website

www.gruuvinteractive.com

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/media/idvx/

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Alternatives

Alternatives

No Alternatives
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