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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

FirstParty serves as a platform for data monetization, assisting businesses in evaluating, organizing, and utilizing their first-party data resources effectively. Utilizing a validated quantitative approach, it integrates comprehensive technical documentation of existing data alongside a unique 16-point quality assessment and market-opportunity analysis to uncover inherent value and identify relevant use cases. The platform's transformation engine efficiently processes and refines extensive amounts of unstructured transaction data, rapidly converting billions of disorganized records into valuable, structured assets. For application, FirstParty offers modules tailored for both internal use, fostering data-driven decisions and enhancing operational efficiency through insights related to customers, products, and processes, as well as external monetization, which involves anonymizing and packaging data products to broaden market reach and generate additional revenue streams. This dual approach not only optimizes the utilization of data but also opens up new avenues for companies to leverage their existing assets creatively.

Description

Permutive's groundbreaking Audience Activation Platform effectively connects publishers and advertisers in a dynamic advertising landscape. It empowers publishers to monetize their audience data while enabling advertisers to target effectively, all within a framework that prioritizes privacy. Our data platform for publishers offers two products designed to help you gather, analyze, and activate your data in real-time. After all, you have the deepest insights into your audience. By utilizing Permutive, you can reach more users, expand your segments, and enhance your inventory. Our first-party insights can potentially boost your data-driven advertising revenue by four times. Exclusively tailored for publishers, Permutive employs edge processing technology, which performs calculations on the device that creates the data instead of relying on the cloud, resulting in a faster, more scalable, and privacy-centric platform. This innovative approach not only improves efficiency but also ensures that user data remains protected.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Decentriq
Eyeota
Zephr

Integrations

Decentriq
Eyeota
Zephr

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

FirstParty

Founded

2021

Country

United States

Website

www.firstparty.com

Vendor Details

Company Name

Permutive

Founded

2014

Country

United Kingdom

Website

www.permutive.com

Product Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Product Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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