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Description
By employing both mobile (real world) and static (screen based) eye tracking methods, we deliver precise and comprehensive insights into customer interactions with products, revealing their focus areas and levels of cognitive engagement, which leads to actionable recommendations. While traditional research methodologies often depend on self-reported data that may only highlight what individuals believe they observed, eye tracking offers a reliable means to uncover what genuinely captures their attention. This technology enables a clearer understanding of visual engagement as opposed to relying on subjective accounts of viewing experiences. Static eye tracking, sometimes referred to as fixed eye tracking, is a system designed to trace a respondent's eye movements while they are positioned in front of a computer screen or a life-sized projected image, providing valuable data on visual attention patterns. Ultimately, this approach allows businesses to tailor their products and marketing strategies based on real behaviors rather than assumed perceptions.
Description
We aim to elevate your comprehension of your target market, fine-tune your offerings to align with user expectations, and boost the conversion rates of your website or application. By enhancing the shopping journey for your clientele, we assist in crafting appealing products set within an engaging brand atmosphere, whether online or in a physical location. Our services cater to a variety of inquiries, ranging from in-depth qualitative insights about your audience to extensive quantitative analysis on an international scale. We equip you with the necessary tools to grasp the visual and emotional drivers behind your customers' motivations and needs at every phase of the sales journey, which is crucial for sealing the deal. In today's fast-paced environment that prizes agility, we recognize the importance of swift and adaptable solutions; for example, our UX Quick Check delivers prioritized actionable insights from our specialists in just a matter of days, ensuring you stay ahead of the competition. Ultimately, our mission is to empower your business to thrive in a dynamic marketplace.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Eyetracker
Country
United Kingdom
Website
eyetracker.co.uk
Vendor Details
Company Name
eye square
Founded
1999
Country
Germany
Website
www.eye-square.com/en/