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Description

By employing both mobile (real world) and static (screen based) eye tracking methods, we deliver precise and comprehensive insights into customer interactions with products, revealing their focus areas and levels of cognitive engagement, which leads to actionable recommendations. While traditional research methodologies often depend on self-reported data that may only highlight what individuals believe they observed, eye tracking offers a reliable means to uncover what genuinely captures their attention. This technology enables a clearer understanding of visual engagement as opposed to relying on subjective accounts of viewing experiences. Static eye tracking, sometimes referred to as fixed eye tracking, is a system designed to trace a respondent's eye movements while they are positioned in front of a computer screen or a life-sized projected image, providing valuable data on visual attention patterns. Ultimately, this approach allows businesses to tailor their products and marketing strategies based on real behaviors rather than assumed perceptions.

Description

Smartphones and tablets provide sufficient functionality for most users. As digital devices continue to shrink in size, it is essential for eye-tracking technology to evolve to become more compact and lightweight. VisualCamp has pioneered the development of the world's first software development kit (SDK) specifically designed for standalone virtual reality head-mounted displays (HMDs). This innovative technology is built on a lightweight algorithm and offers extensive engine plug-in capabilities, making it a versatile solution. The eye-tracking solution includes a rule-based algorithm and is optimized for VR, necessitating specialized hardware and the use of infrared cameras alongside LED technology. By integrating these elements, VisualCamp's eye-tracking technology sets a new standard in virtual reality experiences.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Eyetracker

Country

United Kingdom

Website

eyetracker.co.uk

Vendor Details

Company Name

VisualCamp

Founded

2014

Country

South Korea

Website

visual.camp/truegaze/

Product Features

Product Features

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