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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

By employing both mobile (real world) and static (screen based) eye tracking methods, we deliver precise and comprehensive insights into customer interactions with products, revealing their focus areas and levels of cognitive engagement, which leads to actionable recommendations. While traditional research methodologies often depend on self-reported data that may only highlight what individuals believe they observed, eye tracking offers a reliable means to uncover what genuinely captures their attention. This technology enables a clearer understanding of visual engagement as opposed to relying on subjective accounts of viewing experiences. Static eye tracking, sometimes referred to as fixed eye tracking, is a system designed to trace a respondent's eye movements while they are positioned in front of a computer screen or a life-sized projected image, providing valuable data on visual attention patterns. Ultimately, this approach allows businesses to tailor their products and marketing strategies based on real behaviors rather than assumed perceptions.

Description

Sticky by Tobii Pro is an innovative self-service online tool that merges survey questions with webcam-based eye tracking and emotion analysis, simplifying complex quantitative research. This efficient approach allows for time and cost-effective integration of eye tracking into studies, enabling the testing of extensive consumer panels as they interact with specific shelves, packaging, advertisements, or websites from their personal devices. Compared to traditional in-person research methods, Sticky by Tobii Pro offers large-scale quantitative eye tracking and emotion analytics at a significantly reduced cost. By utilizing the participant's webcam, market researchers can obtain insightful visual and emotional data regarding the effectiveness and appeal of both existing and new designs, particularly in areas like packaging and advertising. The platform seamlessly connects with online survey platforms and panel providers on a global scale, facilitating a distributed data collection process with swift turnaround times. This unique combination of features ensures that researchers can comprehensively understand consumer behavior and preferences with remarkable ease.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Eyetracker

Country

United Kingdom

Website

eyetracker.co.uk

Vendor Details

Company Name

Tobii Pro

Founded

2001

Country

Sweden

Website

www.tobiipro.com/product-listing/sticky-by-tobii-pro/

Product Features

Product Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

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