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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

By employing both mobile (real world) and static (screen based) eye tracking methods, we deliver precise and comprehensive insights into customer interactions with products, revealing their focus areas and levels of cognitive engagement, which leads to actionable recommendations. While traditional research methodologies often depend on self-reported data that may only highlight what individuals believe they observed, eye tracking offers a reliable means to uncover what genuinely captures their attention. This technology enables a clearer understanding of visual engagement as opposed to relying on subjective accounts of viewing experiences. Static eye tracking, sometimes referred to as fixed eye tracking, is a system designed to trace a respondent's eye movements while they are positioned in front of a computer screen or a life-sized projected image, providing valuable data on visual attention patterns. Ultimately, this approach allows businesses to tailor their products and marketing strategies based on real behaviors rather than assumed perceptions.

Description

Digital Out of Home (DOOH) stands as the most localized mass media available today. There is a wealth of captivating content tailored to specific locations, eliminating the need for individuals to search for it; they can simply observe it as they navigate their daily routes. With a large ambient audience, viewing occurs without the need for tuning in, downloading apps, clicking links, or subscribing to services. Cutting-edge technology allows for the display of high-quality local content on large screens, reaching a quantifiable audience effectively. We facilitate the distribution of specialized local content across diverse signage networks, ensuring scalability from individual silos to expansive screens. Furthermore, our comprehensive tool streamlines the selection, styling, and deployment of local content, enhancing the overall viewing experience. By bridging the gap between content creators and consumers, we provide an innovative solution that meets the needs of modern advertising.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

JSON No 
Poppulo No 

Integrations

JSON Yes 
Poppulo Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Eyetracker

Country

United Kingdom

Website

eyetracker.co.uk

Vendor Details

Company Name

Roadify

Website

roadify.com

Product Features

Product Features

Digital Signage

Automatic Player Updates No 
Content Scheduling No 
Media Library No 
Multi-Screen Support No 
Remote Deployment No 
Remote Display Management No 
Visual Editor No 

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