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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

By employing both mobile (real world) and static (screen based) eye tracking methods, we deliver precise and comprehensive insights into customer interactions with products, revealing their focus areas and levels of cognitive engagement, which leads to actionable recommendations. While traditional research methodologies often depend on self-reported data that may only highlight what individuals believe they observed, eye tracking offers a reliable means to uncover what genuinely captures their attention. This technology enables a clearer understanding of visual engagement as opposed to relying on subjective accounts of viewing experiences. Static eye tracking, sometimes referred to as fixed eye tracking, is a system designed to trace a respondent's eye movements while they are positioned in front of a computer screen or a life-sized projected image, providing valuable data on visual attention patterns. Ultimately, this approach allows businesses to tailor their products and marketing strategies based on real behaviors rather than assumed perceptions.

Description

Digital Out of Home (DOOH) stands as the most localized mass media available today. There is a wealth of captivating content tailored to specific locations, eliminating the need for individuals to search for it; they can simply observe it as they navigate their daily routes. With a large ambient audience, viewing occurs without the need for tuning in, downloading apps, clicking links, or subscribing to services. Cutting-edge technology allows for the display of high-quality local content on large screens, reaching a quantifiable audience effectively. We facilitate the distribution of specialized local content across diverse signage networks, ensuring scalability from individual silos to expansive screens. Furthermore, our comprehensive tool streamlines the selection, styling, and deployment of local content, enhancing the overall viewing experience. By bridging the gap between content creators and consumers, we provide an innovative solution that meets the needs of modern advertising.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

JSON
Poppulo

Integrations

JSON
Poppulo

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Eyetracker

Country

United Kingdom

Website

eyetracker.co.uk

Vendor Details

Company Name

Roadify

Website

roadify.com

Product Features

Product Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor

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