Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
By employing both mobile (real world) and static (screen based) eye tracking methods, we deliver precise and comprehensive insights into customer interactions with products, revealing their focus areas and levels of cognitive engagement, which leads to actionable recommendations. While traditional research methodologies often depend on self-reported data that may only highlight what individuals believe they observed, eye tracking offers a reliable means to uncover what genuinely captures their attention. This technology enables a clearer understanding of visual engagement as opposed to relying on subjective accounts of viewing experiences. Static eye tracking, sometimes referred to as fixed eye tracking, is a system designed to trace a respondent's eye movements while they are positioned in front of a computer screen or a life-sized projected image, providing valuable data on visual attention patterns. Ultimately, this approach allows businesses to tailor their products and marketing strategies based on real behaviors rather than assumed perceptions.
Description
Digital Out of Home (DOOH) stands as the most localized mass media available today. There is a wealth of captivating content tailored to specific locations, eliminating the need for individuals to search for it; they can simply observe it as they navigate their daily routes. With a large ambient audience, viewing occurs without the need for tuning in, downloading apps, clicking links, or subscribing to services. Cutting-edge technology allows for the display of high-quality local content on large screens, reaching a quantifiable audience effectively. We facilitate the distribution of specialized local content across diverse signage networks, ensuring scalability from individual silos to expansive screens. Furthermore, our comprehensive tool streamlines the selection, styling, and deployment of local content, enhancing the overall viewing experience. By bridging the gap between content creators and consumers, we provide an innovative solution that meets the needs of modern advertising.
API Access
Has API
No
API Access
Has API
No
Integrations
JSON
No
Poppulo
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Eyetracker
Country
United Kingdom
Website
eyetracker.co.uk
Vendor Details
Company Name
Roadify
Website
roadify.com
Product Features
Product Features
Digital Signage
Automatic Player Updates
No
Content Scheduling
No
Media Library
No
Multi-Screen Support
No
Remote Deployment
No
Remote Display Management
No
Visual Editor
No