Compare Extole vs. Shopkick

Extole is a tool that retailers, financial services companies, and consumer brands use to turn customers into advocates. Extole's enterprise platform and team consist of experts who create advocacy, referral, and engagement programs that allow brands to harness the power and sharing of customers to increase their bottom line. Extole allows marketers to engage thousands of customers, increase brand loyalty, and scale word-of mouth to acquire new customers.

Shopkick, developed by Trax, is a platform designed to enhance shopper engagement by turning the shopping process into an interactive game, rewarding users for various activities such as browsing content, interacting with merchandise in stores, and completing purchases. In contrast to conventional discount strategies, Shopkick motivates consumer actions through a system of "kicks," which can be accrued by scanning product barcodes, watching promotional videos, or submitting purchase receipts. This innovative method stimulates spontaneous buying, with a significant 98% of shoppers expressing willingness to explore a new brand when it appears in the Shopkick application. The platform also delivers top-of-funnel marketing solutions, including videos, lookbooks, in-app notifications, and push alerts, designed to elevate brand visibility and influence consumer perceptions during key decision-making moments. Additionally, Shopkick equips brands with valuable first-party data and comprehensive analytics, such as demographics, geographical information, basket analysis, and buying patterns, thereby ensuring brands have full transparency and assurance in their marketing efforts. By leveraging these insights, brands can refine their strategies and better meet the needs of their target audience.