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Description
Integrate fraud and compliance risk into a holistic solution that provides ultimate control in omnichannel environments. Protect your organization against fraud and mitigate risks. Effective is a modular, centralized hub for risk management that will get you compliant from the start and fraud-free. It uses AI & ML algorithms that adapt to changing organizational needs. One interface that integrates all the risk tools currently used. Use a unified API for fraud reduction, compliance, and operational efficiency. With a combination of internal intelligence, best-in-class services, and human intuition, you can gain critical insights and streamline the efficiency of your team. No engineering skills are required to customize fraud workflows and case management. A customizable dashboard allows you to visualize threats and monitor bad actors. Investigate suspicious activities quickly, gain insight into fraud ring behavior, and identify emerging threats.
Description
HUMAN's Ad Fraud Defense system takes a proactive approach by examining bid requests before they are placed to block any invalid traffic from entering your inventory. By creating a secure environment for transactions, this solution not only enhances your brand's reputation but also protects revenue streams and increases demand from partners. It serves as a safeguard against fraud across essential inventory types, including desktop, mobile, connected TV (CTV), and audio, which ultimately results in better ad performance. Through its focus on transparency and the reduction of invalid traffic, this defense mechanism increases the overall value of your inventory while delivering proactive fraud protection. By conducting pre-bid analysis, HUMAN effectively prevents invalid traffic from compromising your inventory, thus elevating your standing in the marketplace and attracting more partners. Moreover, HUMAN's ability to detect and address ad fraud across various platforms ensures the highest level of pre-bid fraud mitigation available. This comprehensive approach not only secures your inventory but also fosters trust and reliability within the advertising ecosystem.
API Access
Has API
API Access
Has API
Integrations
Emailage
Google Duo
Human Defense Platform
Microsoft Teams
Middesk
SentiLink
Slack
Socure
ThreatMetrix
TransUnion Collections Management
Integrations
Emailage
Google Duo
Human Defense Platform
Microsoft Teams
Middesk
SentiLink
Slack
Socure
ThreatMetrix
TransUnion Collections Management
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Effectiv
Country
United States
Website
effectiv.ai/
Vendor Details
Company Name
HUMAN
Founded
2012
Country
United States
Website
www.humansecurity.com/platform/solutions/ad-fraud
Product Features
Fraud Detection
Access Security Management
Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For Insurance Industry
For eCommerce
Internal Fraud Monitoring
Investigator Notes
Pattern Recognition
Transaction Approval
Product Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking