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Description
Edge226 is an AI-powered mobile advertising platform designed to drive user acquisition and improve campaign performance for app developers and marketers. It features a performance DSP that leverages machine learning to optimize ad targeting and reach high-value users across a global network. The platform provides access to nearly all mobile supply, allowing advertisers to expand their reach effectively. Edge226 also offers connected TV and linear TV advertising solutions that use predictive analytics to identify and engage the right audience. Its SSP solution enables publishers to maximize monetization by connecting seamlessly with demand sources. The platform operates on an outcome-based pricing model, ensuring advertisers only pay for meaningful actions such as conversions or revenue-generating events. Advanced targeting and optimization tools help improve return on ad spend and campaign efficiency. Edge226 supports multiple verticals, including finance, gaming, e-commerce, and streaming. It uses data-driven insights to refine strategies and improve user acquisition results. The platform is designed to scale campaigns while maintaining performance and cost efficiency. By combining AI, global reach, and outcome-based pricing, Edge226 helps businesses achieve better advertising results.
Description
The Genesis SSP, powered by Page Intelligence, enhances outstream video performance significantly. It dynamically tests and chooses from various formats based on real-time user consumption patterns, ensuring that the ad format which elicits the best user response for a given page is utilized. This approach not only fosters a more enjoyable ad experience for users but also boosts overall performance metrics. Users benefit from intuitive performance reporting that offers deeper insights into ad effectiveness. Additionally, the system incorporates third-party data integrations to evaluate the quality of the publisher's inventory, while implementing fraud filtering measures to safeguard publishers and build advertiser trust. With capabilities for real-time bidding, PMP, and deal ID management, all transactions can be handled efficiently in one location. The platform also supports multi-screen video, maximizing advertising potential across desktop, mobile, and OTT devices. Page-level yield optimization techniques are employed to increase revenue, and the system collects user behavior and attention data for every individual page (URLs), rather than being limited to the domain level. This data is utilized to create comprehensive indexes that assess page attention, identify trending content, and predict ad performance, thereby offering a holistic view of user engagement with advertisements.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Edge226
Founded
2006
Country
United States
Website
www.echo226.com
Vendor Details
Company Name
Genesis Media
Founded
2010
Country
United States
Website
genesismedia.com/platform/
Product Features
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
