Compare DirectMail2.0 vs. DynamiScan

DirectMail2.0 maximizes omnichannel performance by integrating the latest mailing technology with real-time reporting and digital components to lift response by 25-50%. Our omnichannel ecosystem currently includes 15 features, all managed from a single dashboard that reports real-time campaign results, both offline and online.

DynamiScan simplifies the process of scanning offers redeemed from your plastic postcard mailers at the point of sale, enabling you to statistically pinpoint which demographics engage with your advertising, identify the most effective offers, and determine which demographic/offer combinations yield the highest average sales. Furthermore, DynamiScan gathers names and addresses from each participant, allowing businesses to save significant amounts by steering clear of unresponsive demographics. By capturing 100% of your new customers' contact information, you can strategically decide which offers to promote and whom to target with your mailings. This innovative tool allows you to profile your customer base with just a single postcard distribution. While many marketers often rely on minimal data, A/B testing, and intuition to drive decisions, the key to success lies in effectively tracking your direct mail efforts and analyzing the outcomes with ease. No specialized education is necessary to leverage this powerful marketing resource! Direct mail tracking, campaign analysis, and mail campaign evaluation are all expertly facilitated by this platform.