Compare DeviceAtlas vs. Thingsboard in 2025

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Description

DeviceAtlas stands as the leading authority in device detection and data solutions, uniquely positioned to serve web, app, and mobile operator settings. Utilizing our patented technology, we offer a unified device identifier that allows for comprehensive insights into device traffic across various connected platforms. By facilitating precise device targeting for advertising campaigns, DeviceAtlas significantly boosts conversion rates and provides in-depth analytics. As the benchmark within the online advertising sector, DeviceAtlas for Web excels as the premier solution for interpreting User-Agent strings in the digital landscape. Whether your goal is to assess device traffic patterns, enhance conversion rates for digital marketing, or tailor content for your audience, DeviceAtlas empowers you to effectively maximize your online reach and impact. Its versatility ensures that businesses can strategically engage with their target demographics like never before.

Description

It facilitates device connectivity through widely accepted IoT protocols such as MQTT, CoAP, and HTTP, accommodating both cloud and local installations. ThingsBoard is engineered for scalability, reliability, and high performance, ensuring that your data remains secure and intact. You can provision, monitor, and manage your IoT devices securely by utilizing comprehensive server-side APIs. Establish connections among your devices, assets, customers, or other entities with ease. Efficiently gather and archive telemetry data in a scalable and resilient manner. You can visualize your data using either built-in or personalized widgets and adaptable dashboards, which can also be shared with clients. The platform allows you to create data processing rule chains, enabling you to transform and standardize your device data. It can trigger alerts based on incoming telemetry events, updates to attributes, periods of device inactivity, and user interactions. Build a ThingsBoard cluster to achieve maximum scalability and fault tolerance through a microservices architecture. Furthermore, ThingsBoard accommodates both cloud and on-premises setups, making it a versatile choice for various deployment needs. This flexibility ensures that users can tailor their IoT solutions according to specific requirements and preferences.