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Description

DataCops serves as a no-code platform that enables advertisers to track and filter fraud effectively. By implementing a single script on your custom subdomain (utilizing Cloudflare Worker and CNAME), it helps recover between 15-25% of conversions that are typically lost due to ad blockers, iOS Intelligent Tracking Prevention (ITP), and browsers that eliminate click IDs before they reach tracking pixels. Every event undergoes real-time scrutiny, filtering out bot, VPN, and proxy traffic before these events can be counted as conversions; disposable emails and fraudulent signups are identified through device fingerprinting, while consent compliance is assured with a built-in TCF 2.2-certified Consent Management Platform (CMP). Only those conversions that have been verified are transmitted server-side via the Conversion API to more than nine platforms, including Meta, Google, LinkedIn, and TikTok, ensuring a streamlined process with a single clean feed and eliminating the need for separate configurations for each platform. Additionally, each event is meticulously logged to indicate whether it was transmitted, held, or omitted, along with the reasoning behind each decision. The platform also simplifies the process of dealing with fraudulent Google Ads clicks by packaging them as ready-to-submit evidence for the Click Quality Form. With a setup time of just five minutes, it requires no container or developer involvement and is compatible with any website. A free tier is offered, while paid subscriptions commence at $49 per month, making it accessible for advertisers of all sizes. This innovative solution not only enhances tracking accuracy but also empowers advertisers to reclaim lost conversions efficiently.

Description

FraudScore is an anti-fraud solution that was developed by a team made up of data scientists, digital marketers, and experts in ad fraud. FraudScore has been trusted by industry leaders since 2016. It works with both desktop and mobile traffic, providing protection against all forms of ad fraud. FraudScore uses a "fraud score" system to determine whether a decision is made. Every install, conversion, traffic source, offer, and other information is assigned a fraud score. This gives an evaluation of the likelihood and severity of fraud and a detailed explanation of fraud patterns. This unique approach allows clients to build strong fraud cases, explain their position for each incident, and also allows for negotiation. FraudScore is a full-stack platform that detects ad fraud at every stage of the ad funnel, from prebid requests, impressions, clicks analysis to installs and conversions scoring.