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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Enhance the profitability of your premium inventory by utilizing DV Publisher Suite, which offers a centralized platform for measurement, insights, and essential tools to elevate ad delivery, boost inventory quality, and optimize revenue performance. With one of the industry's pioneering comprehensive yield solutions, you can drive revenue growth by leveraging data automation, insights into media quality, and inventory optimization for both direct-sold and programmatic inventory. DV allows you to concentrate on your primary revenue-generating activities instead of wasting time managing spreadsheets and manual processes. By consolidating all your data sources and revenue streams, you can make well-informed decisions through comprehensive reporting and interactive dashboards. Furthermore, streamline your operations and simplify billing processes with visual monitoring of campaign performance, including pacing and discrepancies. Discover lucrative new revenue opportunities by identifying high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, thus ensuring your ad operations are both efficient and effective. In this way, DV Publisher Suite not only maximizes your yield but also positions you for sustained growth in an increasingly competitive landscape.

Description

Receptivity is an AI-driven tool developed by Contxtful, specifically aimed at publishers and sell-side platforms (SSPs), which provides immediate ad curation to enhance demand and maximize revenue from digital inventory. It meticulously examines numerous micro-patterns, including scrolling habits, click activity, time spent on pages, and device engagement, to pinpoint users who are most likely to respond to advertisements. By executing this analysis right before each bid request, Receptivity effectively identifies the highest-performing ad placements while filtering inventory to guarantee optimal campaign efficiency and success. Those who implement this system experience a 1.5 times increase in advertiser spending compared to their competitors, with a 20% improved win rate on programmatic bids, while the win rates for inventory not utilizing Receptivity tend to decline. Furthermore, Receptivity is designed for easy integration into current advertising technology frameworks, allowing publishers and SSPs to gain actionable, real-time insights that ultimately lead to enhanced monetization results. This tool not only streamlines the ad selection process but also empowers users to make informed decisions that significantly elevate their advertising effectiveness.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

CPMStar Yes 
Campaign Manager+ Yes 
Equativ Yes 
Farvision ERP Yes 
Google Marketing Platform Yes 
InMobi Yes 
Jivox Yes 
LiveIntent Yes 
Marin Software Yes 
MobFox Yes 
One by AOL Yes 
Salesforce Yes 
Sharethrough Yes 
Smaato Yes 
Sonobi Yes 
SpotX Yes 
Taboola Yes 
VIDAZOO Yes 
YouTube Yes 
ironSource Yes 

Integrations

CPMStar No 
Campaign Manager+ No 
Equativ No 
Farvision ERP No 
Google Marketing Platform No 
InMobi No 
Jivox No 
LiveIntent No 
Marin Software No 
MobFox No 
One by AOL No 
Salesforce No 
Sharethrough No 
Smaato No 
Sonobi No 
SpotX No 
Taboola No 
VIDAZOO No 
YouTube No 
ironSource No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

DoubleVerify

Founded

2007

Country

United States

Website

www.ad-juster.com

Vendor Details

Company Name

Contxful

Founded

2017

Country

Canada

Website

www.contxtful.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

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