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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Cost Center serves as a comprehensive business intelligence automation and analytics platform tailored for mobile game and app developers, allowing them to streamline, evaluate, enhance, and automate user acquisition (UA) and growth strategies at scale by consolidating performance metrics from various sources, such as advertisements, attribution, mediation, and analytics, into one user-friendly dashboard. This platform facilitates cross-channel UA insights to analyze and compare different campaigns effectively, incorporates bid automation to fine-tune spending in accordance with return on ad spend (ROAS) and key performance indicators (KPI), and enables mobile attribution tracking to monitor user journeys from the point of installation to revenue generation. In addition, it offers tools for managing creative ad assets, conducting game and subscription analytics, deriving insights from big data, and utilizing lifetime value (LTV) and ROAS prediction models to estimate profitability based on historical trends. By integrating with major advertising networks and measurement platforms, it eradicates the need for tedious manual data gathering and repetitive tasks, while also fostering real-time collaboration among user acquisition, product, and creative teams. Furthermore, the platform delivers actionable insights and alerts that assist in optimizing campaigns, enhancing player engagement, and refining game design, ultimately contributing to the overall success of mobile gaming ventures.

Description

KNOREX XPO is an innovative advertising management platform driven by artificial intelligence, designed to assist marketers in creating, launching, tracking, attributing, and optimizing advertisements across a variety of prominent channels such as social media, search, CTV/OTT, video, audio, display, native, DOOH, and email, all integrated within a cohesive platform. By breaking down the barriers between different ad channels, formats, and devices, XPO empowers marketers to effectively target their audience, ensuring comprehensive coverage throughout the digital marketing funnel. The platform's automation and optimization features, powered by Knorex KAIROS and utilizing AI and machine learning, facilitate cross-channel budget management, bidding optimization, tailored campaign suggestions, and ad personalization, thereby boosting overall productivity and efficiency. Additionally, XPO provides unified reporting that consolidates data from various advertising channels into a single, easily accessible view, streamlining data analysis and eliminating the tedious process of manual data consolidation. This integration not only enhances decision-making but also allows marketers to swiftly adapt their strategies based on real-time insights.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook Ads
FreeWheel Strata
Google Ad Exchange (AdX)
Google Ads
Instagram Ads
LinkedIn
LinkedIn Ads
Magnite
Meta Ads
Meta Ads Manager
Microsoft Advertising
PubMatic
Smaato
Sovrn
Taboola
TikTok
Xandr

Integrations

Facebook Ads
FreeWheel Strata
Google Ad Exchange (AdX)
Google Ads
Instagram Ads
LinkedIn
LinkedIn Ads
Magnite
Meta Ads
Meta Ads Manager
Microsoft Advertising
PubMatic
Smaato
Sovrn
Taboola
TikTok
Xandr

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Cost Center

Founded

2020

Country

Australia

Website

www.costcenter.net

Vendor Details

Company Name

KNOREX

Founded

2009

Country

United States

Website

www.knorex.com

Product Features

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Alternatives

Alternatives

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