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Description
Collectcent stands out as a prominent player in the programmatic advertising technology sector, collaborating with direct publishers and advertisers around the world through various models such as CPM, CPI, and CPA. Our mission is to offer comprehensive digital advertising solutions across mobile, desktop, OTT, and in-app platforms to help clients achieve their objectives. We facilitate monetization and revenue generation for thousands of app and web publishers spanning numerous industries, including e-commerce, gaming, travel, entertainment, and telecommunications. Daily, we handle over 3.5 billion impressions across Display, Native, Banner, and Video formats. Our advanced auto-optimization technology is compatible with all major publisher integration methodologies, such as Tag-based, Header Bidding, API, and SDK, ensuring inventory is delivered to a highly targeted tier I demand stack. Within our Ad Exchange, we engage in real-time bidding to buy and supply traffic efficiently. To uphold high traffic quality, we employ both in-house and third-party fraud detection tools, resulting in our SIVT percentage consistently remaining below acceptable thresholds. Thus, we are dedicated to maintaining the integrity and effectiveness of the advertising ecosystem.
Description
Receptivity is an AI-driven tool developed by Contxtful, specifically aimed at publishers and sell-side platforms (SSPs), which provides immediate ad curation to enhance demand and maximize revenue from digital inventory. It meticulously examines numerous micro-patterns, including scrolling habits, click activity, time spent on pages, and device engagement, to pinpoint users who are most likely to respond to advertisements. By executing this analysis right before each bid request, Receptivity effectively identifies the highest-performing ad placements while filtering inventory to guarantee optimal campaign efficiency and success. Those who implement this system experience a 1.5 times increase in advertiser spending compared to their competitors, with a 20% improved win rate on programmatic bids, while the win rates for inventory not utilizing Receptivity tend to decline. Furthermore, Receptivity is designed for easy integration into current advertising technology frameworks, allowing publishers and SSPs to gain actionable, real-time insights that ultimately lead to enhanced monetization results. This tool not only streamlines the ad selection process but also empowers users to make informed decisions that significantly elevate their advertising effectiveness.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Collectcent
Founded
2013
Country
India
Website
www.collectcent.com/what-we-do.html
Vendor Details
Company Name
Contxful
Founded
2017
Country
Canada
Website
www.contxtful.com
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization