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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Collectcent stands out as a prominent player in the programmatic advertising technology sector, collaborating with direct publishers and advertisers around the world through various models such as CPM, CPI, and CPA. Our mission is to offer comprehensive digital advertising solutions across mobile, desktop, OTT, and in-app platforms to help clients achieve their objectives. We facilitate monetization and revenue generation for thousands of app and web publishers spanning numerous industries, including e-commerce, gaming, travel, entertainment, and telecommunications. Daily, we handle over 3.5 billion impressions across Display, Native, Banner, and Video formats. Our advanced auto-optimization technology is compatible with all major publisher integration methodologies, such as Tag-based, Header Bidding, API, and SDK, ensuring inventory is delivered to a highly targeted tier I demand stack. Within our Ad Exchange, we engage in real-time bidding to buy and supply traffic efficiently. To uphold high traffic quality, we employ both in-house and third-party fraud detection tools, resulting in our SIVT percentage consistently remaining below acceptable thresholds. Thus, we are dedicated to maintaining the integrity and effectiveness of the advertising ecosystem.

Description

Receptivity is an AI-driven tool developed by Contxtful, specifically aimed at publishers and sell-side platforms (SSPs), which provides immediate ad curation to enhance demand and maximize revenue from digital inventory. It meticulously examines numerous micro-patterns, including scrolling habits, click activity, time spent on pages, and device engagement, to pinpoint users who are most likely to respond to advertisements. By executing this analysis right before each bid request, Receptivity effectively identifies the highest-performing ad placements while filtering inventory to guarantee optimal campaign efficiency and success. Those who implement this system experience a 1.5 times increase in advertiser spending compared to their competitors, with a 20% improved win rate on programmatic bids, while the win rates for inventory not utilizing Receptivity tend to decline. Furthermore, Receptivity is designed for easy integration into current advertising technology frameworks, allowing publishers and SSPs to gain actionable, real-time insights that ultimately lead to enhanced monetization results. This tool not only streamlines the ad selection process but also empowers users to make informed decisions that significantly elevate their advertising effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Collectcent

Founded

2013

Country

India

Website

www.collectcent.com/what-we-do.html

Vendor Details

Company Name

Contxful

Founded

2017

Country

Canada

Website

www.contxtful.com

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Product Features

Alternatives

Alternatives

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