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Description
Collectcent stands out as a prominent player in the programmatic advertising technology sector, collaborating with direct publishers and advertisers around the world through various models such as CPM, CPI, and CPA. Our mission is to offer comprehensive digital advertising solutions across mobile, desktop, OTT, and in-app platforms to help clients achieve their objectives. We facilitate monetization and revenue generation for thousands of app and web publishers spanning numerous industries, including e-commerce, gaming, travel, entertainment, and telecommunications. Daily, we handle over 3.5 billion impressions across Display, Native, Banner, and Video formats. Our advanced auto-optimization technology is compatible with all major publisher integration methodologies, such as Tag-based, Header Bidding, API, and SDK, ensuring inventory is delivered to a highly targeted tier I demand stack. Within our Ad Exchange, we engage in real-time bidding to buy and supply traffic efficiently. To uphold high traffic quality, we employ both in-house and third-party fraud detection tools, resulting in our SIVT percentage consistently remaining below acceptable thresholds. Thus, we are dedicated to maintaining the integrity and effectiveness of the advertising ecosystem.
Description
The Genesis SSP, powered by Page Intelligence, enhances outstream video performance significantly. It dynamically tests and chooses from various formats based on real-time user consumption patterns, ensuring that the ad format which elicits the best user response for a given page is utilized. This approach not only fosters a more enjoyable ad experience for users but also boosts overall performance metrics. Users benefit from intuitive performance reporting that offers deeper insights into ad effectiveness. Additionally, the system incorporates third-party data integrations to evaluate the quality of the publisher's inventory, while implementing fraud filtering measures to safeguard publishers and build advertiser trust. With capabilities for real-time bidding, PMP, and deal ID management, all transactions can be handled efficiently in one location. The platform also supports multi-screen video, maximizing advertising potential across desktop, mobile, and OTT devices. Page-level yield optimization techniques are employed to increase revenue, and the system collects user behavior and attention data for every individual page (URLs), rather than being limited to the domain level. This data is utilized to create comprehensive indexes that assess page attention, identify trending content, and predict ad performance, thereby offering a holistic view of user engagement with advertisements.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Collectcent
Founded
2013
Country
India
Website
www.collectcent.com/what-we-do.html
Vendor Details
Company Name
Genesis Media
Founded
2010
Country
United States
Website
genesismedia.com/platform/
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization