Compare Cole Information vs. Lofty in 2025

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Description

Whether your goal is to enhance interactions with homeowners or to guide potential leads towards making a purchase, Cole's comprehensive suite of data technology tools is designed to assist you in achieving those objectives. By identifying the ideal prospects, you can effectively expand your marketing database across social media, direct, and email channels. With Cole Realty Resource, you have the capability to pinpoint homeowners who are prepared to sell, utilizing custom search parameters such as duration of residence and property value, among others. Leverage over 250 traditional and non-traditional data sources to empower your team to work more efficiently rather than expending effort on outdated lists and social media mining. This approach allows your agents to dedicate more time to engaging with customers, leading to increased conversations with leads and significantly boosting home sales in a shorter timeframe. As a result, you can streamline your processes and enhance your overall productivity.

Description

Lofty, formerly Chime, is a platform that combines a powerful AI-powered CRM with popular tools such as our Dynamic CMA, automated social media marketing, and a stunning IDX website. It's known for its ease-of-use. Our intuitive system is designed from the ground-up for real estate professionals who want to drive more leads and close them. No matter how long your agents have worked in the industry or their level in technical skills, they can easily use Lofty to generate results. Want an AI assistant who engages with leads 24/7, and learns from its interactions? We have that. Want a geo-farming tool that will help you find those hard-to locate seller leads in your neighborhood? We have that (it's already built-in). Want award-winning software that understands the way teams work and helps you stand out in the competition? We have all of that and more. Want to close MORE deals FASTER? Lofty is here!