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DataCops

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Description

Clixtell is a software-as-a-service company that provides advanced solutions for businesses and digital marketing agencies. * Click Fraud Detection Software, Prevention & Protection Software * Call Tracking & Analytics Software * Website Video Recorder Clixtell's innovative tools for online advertising in digital era have earned it a global reputation as a company that is constantly growing and improving. It strives to provide a safe and transparent advertising experience for all businesses. Clixtell assists businesses in optimizing and protecting PPC campaigns, tracking calls, increasing sales & profit, and improving customer retention. We offer custom-made solutions for both digital marketing agencies and small businesses around the world. Flexible and cost-effective plans that are flexible and affordable can be tailored to each customer's specific needs and expertise.

Description

DataCops serves as a no-code platform that enables advertisers to track and filter fraud effectively. By implementing a single script on your custom subdomain (utilizing Cloudflare Worker and CNAME), it helps recover between 15-25% of conversions that are typically lost due to ad blockers, iOS Intelligent Tracking Prevention (ITP), and browsers that eliminate click IDs before they reach tracking pixels. Every event undergoes real-time scrutiny, filtering out bot, VPN, and proxy traffic before these events can be counted as conversions; disposable emails and fraudulent signups are identified through device fingerprinting, while consent compliance is assured with a built-in TCF 2.2-certified Consent Management Platform (CMP). Only those conversions that have been verified are transmitted server-side via the Conversion API to more than nine platforms, including Meta, Google, LinkedIn, and TikTok, ensuring a streamlined process with a single clean feed and eliminating the need for separate configurations for each platform. Additionally, each event is meticulously logged to indicate whether it was transmitted, held, or omitted, along with the reasoning behind each decision. The platform also simplifies the process of dealing with fraudulent Google Ads clicks by packaging them as ready-to-submit evidence for the Click Quality Form. With a setup time of just five minutes, it requires no container or developer involvement and is compatible with any website. A free tier is offered, while paid subscriptions commence at $49 per month, making it accessible for advertisers of all sizes. This innovative solution not only enhances tracking accuracy but also empowers advertisers to reclaim lost conversions efficiently.