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Description

ClickTrust serves as a comprehensive platform focused on ensuring high-quality advertising traffic and safeguarding against fraud for advertisers, marketing teams, and agencies involved in paid media initiatives. It meticulously examines web visits, ad impressions, app installations, affiliate clicks, and conversion events for any signs of fraudulent behavior, leveraging various techniques such as behavioral analysis, device and browser fingerprinting, IP intelligence, and established rules. Through a centralized dashboard, users gain access to risk assessments, detailed campaign and event investigations, session recordings, heatmaps, and the ability to download evidence reports for further scrutiny. The platform allows for easy deployment via web tags or creative scanning and supports integration with iOS, Android, and Flutter SDKs, alongside mobile measurement and affiliate attribution functionalities. Additionally, ClickTrust offers blocklists and fraud exclusion measures tailored to specific advertising channels, app event streams, and affiliate postbacks. Its application spans several documented cases, including but not limited to paid search and display, programmatic campaigns, mobile app acquisition strategies, affiliate marketing efforts, and evaluations of lead-generation traffic, highlighting its versatility in the advertising landscape. Through these capabilities, ClickTrust aims to empower its users with the tools necessary to navigate the complexities of digital advertising effectively.

Description

Pixalate stands as the premier platform for safeguarding against fraud, enhancing privacy, and ensuring compliance analytics in the realms of connected TV (CTV), mobile applications, and websites. The programmatic supply chain presents a notable challenge regarding trust and safety for both advertisers and publishers. By deploying a pre-bid blocking mechanism, Pixalate effectively curtails invalid traffic (IVT) across CTV, mobile applications, and websites, encompassing a vast network of over 5 million apps, 80 million domains, and 300 million OTT devices. The platform delivers insightful analytics aimed at fraud detection, brand protection, and ensuring display visibility, while vigilantly monitoring more than 5 million apps and 80 million domains to identify over 40 different forms of IVT. Furthermore, Pixalate has unveiled Supply Path Quality (SPQ), which is recognized as the first analytics platform dedicated to optimizing supply paths for ad fraud and inventory quality, driven by the examination of the Supply Chain Object (SCO) from the bitstream. Additionally, the platform provides advanced technology to evaluate child-focused applications available in Google and Apple app stores, further enhancing its comprehensive suite of tools. This innovative approach not only protects users but also fosters a more transparent advertising ecosystem.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

No images available

Screenshots View All

Integrations

AdMedia No 
App Store No 
Criteo Commerce Growth No 
Google Ad Manager Yes 
Google Ads Yes 
Google Play No 
Google Tag Manager Yes 
Meta Ads Yes 

Integrations

AdMedia Yes 
App Store Yes 
Criteo Commerce Growth Yes 
Google Ad Manager No 
Google Ads No 
Google Play Yes 
Google Tag Manager No 
Meta Ads No 

Pricing Details

Pricing is built by a ClickTrust partner around the selected protection layers and usage volumes. Customers can start with one layer and add others as their media plan grows.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

ClearTrust

Founded

2020

Country

India

Website

clicktrust.cc/

Vendor Details

Company Name

Pixalate

Founded

2012

Country

United States

Website

www.pixalate.com

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Alternatives

Alternatives

HUMAN Ad Fraud Defense Reviews

HUMAN Ad Fraud Defense

HUMAN Security