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Description
ClickTrust serves as a comprehensive platform focused on ensuring high-quality advertising traffic and safeguarding against fraud for advertisers, marketing teams, and agencies involved in paid media initiatives. It meticulously examines web visits, ad impressions, app installations, affiliate clicks, and conversion events for any signs of fraudulent behavior, leveraging various techniques such as behavioral analysis, device and browser fingerprinting, IP intelligence, and established rules. Through a centralized dashboard, users gain access to risk assessments, detailed campaign and event investigations, session recordings, heatmaps, and the ability to download evidence reports for further scrutiny. The platform allows for easy deployment via web tags or creative scanning and supports integration with iOS, Android, and Flutter SDKs, alongside mobile measurement and affiliate attribution functionalities. Additionally, ClickTrust offers blocklists and fraud exclusion measures tailored to specific advertising channels, app event streams, and affiliate postbacks. Its application spans several documented cases, including but not limited to paid search and display, programmatic campaigns, mobile app acquisition strategies, affiliate marketing efforts, and evaluations of lead-generation traffic, highlighting its versatility in the advertising landscape. Through these capabilities, ClickTrust aims to empower its users with the tools necessary to navigate the complexities of digital advertising effectively.
Description
FraudScore is an anti-fraud solution that was developed by a team made up of data scientists, digital marketers, and experts in ad fraud. FraudScore has been trusted by industry leaders since 2016. It works with both desktop and mobile traffic, providing protection against all forms of ad fraud.
FraudScore uses a "fraud score" system to determine whether a decision is made. Every install, conversion, traffic source, offer, and other information is assigned a fraud score. This gives an evaluation of the likelihood and severity of fraud and a detailed explanation of fraud patterns. This unique approach allows clients to build strong fraud cases, explain their position for each incident, and also allows for negotiation.
FraudScore is a full-stack platform that detects ad fraud at every stage of the ad funnel, from prebid requests, impressions, clicks analysis to installs and conversions scoring.
API Access
Has API
Yes
API Access
Has API
Yes
Screenshots View All
No images available
Integrations
FlashClick
No
Google Ad Manager
Yes
Google Ads
Yes
Google Tag Manager
Yes
Meta Ads
Yes
Integrations
FlashClick
Yes
Google Ad Manager
No
Google Ads
No
Google Tag Manager
No
Meta Ads
No
Pricing Details
Pricing is built by a ClickTrust partner around the selected protection layers and usage volumes. Customers can start with one layer and add others as their media plan grows.
Free Trial
Yes
Free Version
No
Pricing Details
$290 per month
Different rates for Clicks, Installs and Conversions.
Personal rates for mobile developers.
Personal rates for mobile developers.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
ClearTrust
Founded
2020
Country
India
Website
clicktrust.cc/
Vendor Details
Company Name
FraudScore
Founded
2016
Country
Spain
Website
www.fraudscore.ai
Product Features
Click Fraud
Account Alerts
No
Activity Monitoring
No
IP Address Monitoring
No
IP Blocking
No
Keyword Tracking
No
Refund Management
No
Risk Assessment
No
Time on Site Tracking
No
Product Features
Click Fraud
Account Alerts
Yes
Activity Monitoring
Yes
IP Address Monitoring
Yes
IP Blocking
Yes
Keyword Tracking
Yes
Refund Management
No
Risk Assessment
No
Time on Site Tracking
No
Fraud Detection
Access Security Management
No
Check Fraud Monitoring
Yes
Custom Fraud Parameters
Yes
For Banking
Yes
For Crypto
Yes
For Insurance Industry
No
For eCommerce
Yes
Internal Fraud Monitoring
No
Investigator Notes
No
Pattern Recognition
No
Transaction Approval
No