Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
ClickTrail is an open-source attribution plugin for WordPress that operates under the GPL-2.0 license. It effectively preserves first-touch and last-touch campaign contexts throughout user interactions, including page visits, cached pages, dynamic forms, WooCommerce transactions, and authorized cross-domain activities. The plugin gathers important data such as UTMs, referrers, and significant ad click identifiers and integrates this information with various form submissions from Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms. Additionally, ClickTrail facilitates attribution for WooCommerce orders and purchase events, captures browser dataLayer events, and includes features for consent management, diagnostics, retry mechanisms, queue visibility, and an optional delivery pipeline. Notably, ClickTrail refrains from injecting advertising pixels, allowing site administrators to maintain control over their GTM tags and configurations. This ensures that site owners can tailor their tracking setup according to their specific needs while maintaining user privacy.
Description
TrueROAS is a sophisticated ad tracking and attribution solution powered by AI, specifically designed for ecommerce businesses, enabling merchants to effectively pinpoint and allocate sales to the appropriate advertising channels such as Meta, Google, and TikTok, thereby revealing the true sources of their revenue and enhancing ad expenditure, even amidst the challenges of a cookie-less environment. This tool offers seamless integration with platforms like Shopify and WooCommerce, and also accommodates custom integrations, delivering real-time data and a consolidated dashboard that showcases key performance indicators, lifetime value analysis, creative insights, and return on investment, empowering advertisers to recognize successful campaigns, minimize unnecessary expenses, and base their decisions on precise attribution rather than speculation. By employing cutting-edge AI and machine learning techniques, it accurately connects conversions to individual advertisements, feeds enriched conversion information back to the platforms, and provides rapid insights that drive improved return on ad spend while decreasing the cost per acquisition, all while ensuring compliance with GDPR regulations and prioritizing user privacy. Furthermore, its user-friendly interface ensures that even those without extensive technical knowledge can leverage its capabilities to refine their advertising strategies effectively.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
WooCommerce
Yes
Facebook Ads
No
Google Ads
No
Google Drive
No
Instagram Ads
No
Klarna
No
Meta Ads
No
PayPal
No
Pinterest Ads
No
Shopify
No
Integrations
WooCommerce
Yes
Facebook Ads
Yes
Google Ads
Yes
Google Drive
Yes
Instagram Ads
Yes
Klarna
Yes
Meta Ads
Yes
PayPal
Yes
Pinterest Ads
Yes
Shopify
Yes
Pricing Details
Free
Free Trial
No
Free Version
Yes
Pricing Details
Free
Free Trial
Yes
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Vizuh OÜ
Website
www.funnelsheet.com/clicktrail
Vendor Details
Company Name
TrueROAS
Founded
2020
Country
Sweden
Website
www.trueroas.com
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No