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Description

ClickTrail is an open-source attribution plugin for WordPress that operates under the GPL-2.0 license. It effectively preserves first-touch and last-touch campaign contexts throughout user interactions, including page visits, cached pages, dynamic forms, WooCommerce transactions, and authorized cross-domain activities. The plugin gathers important data such as UTMs, referrers, and significant ad click identifiers and integrates this information with various form submissions from Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms. Additionally, ClickTrail facilitates attribution for WooCommerce orders and purchase events, captures browser dataLayer events, and includes features for consent management, diagnostics, retry mechanisms, queue visibility, and an optional delivery pipeline. Notably, ClickTrail refrains from injecting advertising pixels, allowing site administrators to maintain control over their GTM tags and configurations. This ensures that site owners can tailor their tracking setup according to their specific needs while maintaining user privacy.

Description

Converge aids e-commerce businesses in enhancing their advertising effectiveness and ensuring precise attribution through superior tracking methods. By utilizing server-side conversion tracking, your advertising platforms can effectively reach potential customers. Additionally, event enrichment guarantees that the events recorded on your website include the fullest range of parameters possible. Unlike traditional methods that rely on third-party pixels, the in-platform reporting offered through Converge provides accurate tracking data. Furthermore, this system allows for the monitoring of various transactions, including subscriptions, point-of-sale orders, upsell transactions, and more, extending beyond just website activities. It also features automatic tracking of all significant events, capturing even the distinct steps taken during the checkout process. This comprehensive approach helps businesses make informed decisions and optimize their marketing strategies effectively.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

WooCommerce Yes 
BigCommerce No 
Bold Subscriptions No 
Facebook No 
Google Analytics No 
Google Cloud BigQuery No 
HubSpot Customer Platform No 
Lightspeed eCommerce No 
Loop Subscriptions No 
Octane AI No 
Outbrain No 
Pinterest No 
PostHog No 
Recharge No 
Revcontent No 
Salesforce No 
Segment No 
Shopify No 
Skio No 
WordPress Yes 

Integrations

WooCommerce Yes 
BigCommerce Yes 
Bold Subscriptions Yes 
Facebook Yes 
Google Analytics Yes 
Google Cloud BigQuery Yes 
HubSpot Customer Platform Yes 
Lightspeed eCommerce Yes 
Loop Subscriptions Yes 
Octane AI Yes 
Outbrain Yes 
Pinterest Yes 
PostHog Yes 
Recharge Yes 
Revcontent Yes 
Salesforce Yes 
Segment Yes 
Shopify Yes 
Skio Yes 
WordPress No 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Vizuh OÜ

Website

www.funnelsheet.com/clicktrail

Vendor Details

Company Name

Converge

Website

www.runconverge.com

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Alternatives

Alternatives