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features
design
support

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Write a Review

Description

Customers desire brands that resonate with their individual preferences. Enhance your marketing strategies by establishing a personal connection with each consumer through their chosen communication channels, fostering relationships at every touchpoint with Engage+. Tailor your customer interactions using AI-driven marketing solutions that allow for precise targeting of your audience on the platforms they frequent most. By customizing products, content, and offers based on factors such as demographics, browsing behaviors, purchase history, and product interests, you can significantly boost conversion rates. X-Engage utilizes a sophisticated algorithm that intelligently identifies the optimal channel mix for each customer by evaluating various elements, including their reachability, responsiveness ratings, and likelihood of conversion. As a result, your marketing efforts become more streamlined and effective, paving the way for increased customer loyalty and satisfaction.

Description

Cognipharma's HCP Engagement Platform represents a Software as a Service (SaaS) offering tailored for pharmaceutical companies that seek to refine their omnichannel approaches and cultivate valuable relationships with healthcare professionals. This platform provides effortless integration with various Customer Relationship Management (CRM) systems like Veeva, IQVIA OCE, Salesforce, as well as custom-built solutions, thereby facilitating a unified management of customer information. Among its standout features are instantaneous HCP registration and validation processes, which grant quick access to content via single sign-on while ensuring verification against public databases or existing CRM data. Additionally, the platform prioritizes the management of consent and preferences, allowing for the gradual collection of channel and content preferences that help tailor communications to meet the expectations of healthcare professionals. By offering a high level of content personalization and optimizing channel interactions, Cognipharma's solution is designed to enhance marketing and sales performance metrics, providing valuable insights into customer journeys across various channels and pinpointing the most effective strategies for re-engagement. Ultimately, this comprehensive approach not only supports better decision-making but also fosters stronger connections between pharmaceutical companies and healthcare providers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Google Ads Yes 
IQVIA No 
Instagram Yes 
Salesforce No 
Snapchat Yes 
TikTok Yes 
Truecaller Yes 
Veeva CRM No 
Vin WMS Yes 
WhatsApp Yes 
X (Twitter) Yes 
Yellow.ai Yes 

Integrations

Facebook No 
Google Ads No 
IQVIA Yes 
Instagram No 
Salesforce Yes 
Snapchat No 
TikTok No 
Truecaller No 
Veeva CRM Yes 
Vin WMS No 
WhatsApp No 
X (Twitter) No 
Yellow.ai No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Capillary Technologies

Founded

2008

Country

Singapore

Website

www.capillarytech.com/products/engage-plus/

Vendor Details

Company Name

Cognipharma

Founded

2016

Country

Portugal

Website

www.cognipharma.com/hcp-engagement-platform/

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Product Features

Alternatives

Alternatives

ACMA Engage Reviews

ACMA Engage

Accreditation Council for Medical Affairs (ACMA)