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Description
The Cadent Advanced TV Platform is specifically designed to meet the needs of the rapidly changing television landscape. It supports every aspect of your workflow, from identifying target audiences and sourcing inventory to analyzing campaign results and preparing for future initiatives, ensuring you can effectively utilize your media investments. Gain insights into your audience and engage them across various viewing platforms. Enhance your campaign performance in real time, increase your reach, and eliminate audience duplication through advanced machine learning techniques. Link your reporting to key performance indicators and business outcomes for a more comprehensive view of success. The platform simplifies the selling process and facilitates the execution of data-driven campaigns across all your media assets. Fully compliant with privacy standards and operating without cookies, the Cadent Viewer Graph accurately identifies TV audiences and connects them with their corresponding data and devices, enabling you to establish essential cross-screen relationships for your brand. Cadent is equipped to tackle the complexities of TV advertising, providing the technology and expertise necessary to boost awareness, drive traffic, and increase sales effectively, even in today’s challenging environment. By leveraging these cutting-edge tools, you can stay ahead in the competitive landscape of advertising.
Description
Roku Advertising is designed to help businesses reach more consumers through targeted ads on the leading streaming platform in the U.S. With access to over 125 million viewers daily, Roku offers an expansive and precision-driven solution for marketers. The platform combines powerful performance analytics and a robust set of ad tools to drive results, whether your goals are top-of-funnel awareness or lower-funnel sales. Roku enables brands of all sizes to tap into the growing streaming trend, ensuring they reach their target audience effectively. Its innovative advertising solutions, including video ads, native ads, and action ads, allow for seamless and impactful ad placements across the streaming space, all while providing insights on campaign effectiveness.
API Access
Has API
API Access
Has API
Integrations
Acxiom Real Identity
Adzymic
Affinity Solutions
Bionic for Agencies
Catalina
Celtra
Cross Pixel
INCRMNTAL
Kochava
LumenAd
Integrations
Acxiom Real Identity
Adzymic
Affinity Solutions
Bionic for Agencies
Catalina
Celtra
Cross Pixel
INCRMNTAL
Kochava
LumenAd
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cadent
Founded
2005
Country
United States
Website
cadent.tv/platform/
Vendor Details
Company Name
Roku
Founded
2002
Country
United States
Website
advertising.roku.com
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
