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Average Ratings 939 Ratings

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Description

CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.

Description

LumaKol serves as a comprehensive calling CRM designed specifically for sales and telecalling teams, enabling them to efficiently manage leads via phone. Agents utilize their work SIM cards on Android devices to make calls, while the application automatically logs these interactions and prompts users to input outcomes, notes, and follow-up actions after each conversation. A scoring mechanism helps agents prioritize which prospects to contact and when to make callbacks. Teams can structure leads into various stages, assign ownership, import data from CSV or Excel files, and gather inquiries through multiple channels such as web forms, Google Ads lead forms, IndiaMART, and JustDial. The platform features rules and scheduled sequences to streamline follow-up processes, which include sending emails from a linked mailbox and ready-to-send WhatsApp or SMS messages. Managers benefit from a browser-based workspace that allows them to monitor team activities, attendance, generate reports, analyze coaching metrics, and review call scorecards. Additionally, LumaKol provides a REST API and signed webhooks to facilitate the exchange of lead and call-event data between different systems. Users can explore LumaKol with a 14-day trial, and the application is accessible in 33 languages across both web and Android platforms, ensuring wide usability for diverse teams. Overall, LumaKol simplifies the communication process, empowering teams to maximize their efficiency and effectiveness in lead management.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
Zapier Yes 
Adobe Marketo Engage Yes 
Adobe Marketo Measure Yes 
Axis LMS Yes 
CAKE Yes 
DenGro Yes 
Easyflow Yes 
Gong Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Lightning Step Yes 
Liine Yes 
Make No 
MeisterTask Yes 
Mixpanel Yes 
Rank Ranger Yes 
Shopify Yes 
Snapchat Yes 
Stackreaction Yes 

Integrations

Google Ads Yes 
Zapier Yes 
Adobe Marketo Engage No 
Adobe Marketo Measure No 
Axis LMS No 
CAKE No 
DenGro No 
Easyflow No 
Gong No 
HubSpot CRM No 
HubSpot Customer Platform No 
Lightning Step No 
Liine No 
Make Yes 
MeisterTask No 
Mixpanel No 
Rank Ranger No 
Shopify No 
Snapchat No 
Stackreaction No 

Pricing Details

$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

CallTrackingMetrics

Founded

2012

Country

United States

Website

www.ctm.com

Vendor Details

Company Name

BlackLens Studio

Founded

2026

Country

India

Website

lumakol.com

Product Features

Call Center

Blended Call Center Yes 
Call Logging Yes 
Call Recording Yes 
Call Scripting Yes 
Campaign Management Yes 
Database No 
Escalation Management Yes 
IVR / Voice Recognition Yes 
Inbound Call Center Yes 
Manual Dialer Yes 
Outbound Call Center Yes 
Predictive Dialer No 
Progressive Dialer No 
Queue Management Yes 
Real-time Chat Yes 
Reporting/Analytics Yes 

Call Recording

Archiving Yes 
Call Sharing Yes 
Distributed Call Recording No 
Event Triggered Recording Yes 
File Transfer No 
Instant Retrieval No 
On-Demand Recording No 
Recording Bookmarking No 
Scheduled Recording No 
Screen Activity Recording No 
Video Call Recording No 

Call Tracking

CRM Yes 
Call Log Yes 
Call Recording Yes 
Call Routing Yes 
Caller Identification Yes 
Campaign Management Yes 
Conversion Tracking Yes 
IVR / Voice Recognition Yes 
Keyword Tracking Yes 

Conversation Intelligence

AI Insights Yes 
Account Health Alerts No 
Call Analytics Yes 
Call Recording Yes 
Call Recording Cloud Storage Yes 
Call Snippets Yes 
Call Transcription Yes 
Call/Meeting Sharing No 
Sales Coaching Yes 
Topic Tags No 
Topic-Based Analytics No 
Video Conferencing Analytics No 
Win/Loss Analysis No 

IVR

Call Center Yes 
Call Logging Yes 
Call Recording Yes 
Call Routing Yes 
Multiple Scripts Yes 
Phone Key Input Yes 
Survey Management No 
Text to Speech Yes 
Voice Customization Yes 
Voice Mail Yes 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Softphone

Audio / Video Conferencing Yes 
Call Logging Yes 
Call Recording Yes 
Call Transfer Yes 
Caller Identification Yes 
Chat / Messaging Yes 
Contact Management Yes 
Fax Management Yes 

Speech Analytics

Automatic Transcription Yes 
Call Center Management No 
Call Recording Yes 
Customer Experience Management No 
Data Security No 
Natural Language Processing Yes 
Predictive Analytics No 
Self-Service Search No 
Sentiment Analysis Yes 
Surveys & Feedback No 

Product Features

CRM

Calendar/Reminder System No 
Call Logging No 
Document Storage No 
Email Marketing No 
Internal Chat Integration No 
Lead Scoring No 
Marketing Automation Integration No 
Mobile Access No 
Quotes / Proposals No 
Segmentation No 
Social Media Integration No 
Task Management No 
Territory Management No 

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