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Description

CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.

Description

CallView360® provides comprehensive conversion tracking essential for both your digital and direct response marketing endeavors. With its tracking and analytics software, you can efficiently monitor and report calls and texts directed to your business, utilizing a wealth of data points, AI-enhanced analytics, and tailored reporting options. This tool enables you to gain immediate insights and accurately calculate your return on investment through highly personalized reports. By leveraging customer behavior data, you can gain a clearer understanding of your clientele, determine which marketing campaigns are effective, and assess the significance of every inbound call and text. It allows for seamless viewing and filtering of crucial call tracking information, enabling quick tracking and attribution of incoming calls. Don’t hesitate to inquire today about instant marketing attribution that works in conjunction with your inbound calls and texts. Are you aware of the origins of your calls? With dynamic tracking numbers that can be integrated into your website, landing pages, and various advertising formats, CallView360® enables you to trace calls back to their source and provides detailed reports on their origins. Understanding this data can significantly enhance your marketing strategies and improve overall business performance.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Measure Yes 
AgencyAnalytics Yes 
AgencyPlatform Yes 
Drift Yes 
Google Data Studio Yes 
HubSpot CRM Yes 
Kissmetrics Yes 
Lightning Step Yes 
Liine Yes 
Mailchimp Yes 
MeisterTask Yes 
Microsoft Advertising Yes 
Optimizely One Yes 
SendGrid Yes 
Sunwave Yes 
Unbounce Yes 
VWO Testing Yes 
Wix Yes 
WordPress Yes 
Zoho CRM Yes 

Integrations

Adobe Marketo Measure No 
AgencyAnalytics No 
AgencyPlatform No 
Drift No 
Google Data Studio No 
HubSpot CRM No 
Kissmetrics No 
Lightning Step No 
Liine No 
Mailchimp No 
MeisterTask No 
Microsoft Advertising No 
Optimizely One No 
SendGrid No 
Sunwave No 
Unbounce No 
VWO Testing No 
Wix No 
WordPress No 
Zoho CRM No 

Pricing Details

$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Free Trial Yes 
Free Version No 

Pricing Details

$135 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

CallTrackingMetrics

Founded

2012

Country

United States

Website

www.ctm.com

Vendor Details

Company Name

Dial 800

Founded

1989

Country

United States

Website

www.dial800.com/products/callview360/

Product Features

Call Center

Blended Call Center Yes 
Call Logging Yes 
Call Recording Yes 
Call Scripting Yes 
Campaign Management Yes 
Database No 
Escalation Management Yes 
IVR / Voice Recognition Yes 
Inbound Call Center Yes 
Manual Dialer Yes 
Outbound Call Center Yes 
Predictive Dialer No 
Progressive Dialer No 
Queue Management Yes 
Real-time Chat Yes 
Reporting/Analytics Yes 

Call Recording

Archiving Yes 
Call Sharing Yes 
Distributed Call Recording No 
Event Triggered Recording Yes 
File Transfer No 
Instant Retrieval No 
On-Demand Recording No 
Recording Bookmarking No 
Scheduled Recording No 
Screen Activity Recording No 
Video Call Recording No 

Call Tracking

CRM Yes 
Call Log Yes 
Call Recording Yes 
Call Routing Yes 
Caller Identification Yes 
Campaign Management Yes 
Conversion Tracking Yes 
IVR / Voice Recognition Yes 
Keyword Tracking Yes 

Conversation Intelligence

AI Insights Yes 
Account Health Alerts No 
Call Analytics Yes 
Call Recording Yes 
Call Recording Cloud Storage Yes 
Call Snippets Yes 
Call Transcription Yes 
Call/Meeting Sharing No 
Sales Coaching Yes 
Topic Tags No 
Topic-Based Analytics No 
Video Conferencing Analytics No 
Win/Loss Analysis No 

IVR

Call Center Yes 
Call Logging Yes 
Call Recording Yes 
Call Routing Yes 
Multiple Scripts Yes 
Phone Key Input Yes 
Survey Management No 
Text to Speech Yes 
Voice Customization Yes 
Voice Mail Yes 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Softphone

Audio / Video Conferencing Yes 
Call Logging Yes 
Call Recording Yes 
Call Transfer Yes 
Caller Identification Yes 
Chat / Messaging Yes 
Contact Management Yes 
Fax Management Yes 

Speech Analytics

Automatic Transcription Yes 
Call Center Management No 
Call Recording Yes 
Customer Experience Management No 
Data Security No 
Natural Language Processing Yes 
Predictive Analytics No 
Self-Service Search No 
Sentiment Analysis Yes 
Surveys & Feedback No 

Product Features

Call Recording

Archiving Yes 
Call Sharing No 
Distributed Call Recording No 
Event Triggered Recording No 
File Transfer Yes 
Instant Retrieval Yes 
On-Demand Recording No 
Recording Bookmarking No 
Scheduled Recording No 
Screen Activity Recording No 
Video Call Recording No 

Call Tracking

CRM No 
Call Log No 
Call Recording No 
Call Routing No 
Caller Identification No 
Campaign Management No 
Conversion Tracking No 
IVR / Voice Recognition No 
Keyword Tracking No 

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