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Description
CAASie is an innovative digital platform for outdoor advertising that empowers users to effortlessly create, manage, and implement out-of-home (OOH) campaigns directly from their web browser, all without the need for contracts or minimum commitments. With access to over 28,000 billboards and outdoor advertising options from various global publishers, users can meticulously choose their preferred locations for campaigns, set specific dates and budgets, and conveniently upload their creative materials in one streamlined interface. Additionally, the platform delivers real-time insights and detailed reporting on key performance indicators like impressions, plays, screen time, and expenses, with the capability to produce tailored reports or export data easily. CAASie's user-friendly dashboard facilitates continuous campaign oversight and enhancement, enabling users to modify budgets, schedules, and creative content even after a campaign is initiated. Designed with accessibility in mind, CAASie provides a wealth of tutorials, guided walkthroughs, and support resources to assist users of all experience levels in navigating the intricacies of campaign setup and management, ensuring a smooth and effective advertising experience. In essence, CAASie democratizes outdoor advertising, making it simpler and more efficient for anyone to engage in this dynamic form of marketing.
Description
Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.
API Access
Has API
API Access
Has API
Integrations
Google Sheets
Microsoft Excel
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
CAASie
Founded
2020
Country
Australia
Website
caasie.co
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/media-impact/
