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Description
Brainsight is an innovative platform that utilizes artificial intelligence to forecast attention and track eye movements, offering users valuable insights into how visual materials will be perceived during the critical initial moments of exposure, allowing teams to refine their designs prior to launch. By simply uploading an image, video, or URL, users can receive immediate feedback in the form of predictive eye-tracking heatmaps, gaze plots, peekthroughs, and essential metrics like Attention Score and Clarity Score, which indicate where viewers are expected to focus and how effectively key elements convey their intended messages, thus minimizing uncertainty and cutting down the need for expensive live user testing. The platform is versatile, supporting a range of content types such as images, videos, scrolling user experiences, social media ads, display advertisements, and YouTube thumbnails, while also delivering AI-powered insights that identify neglected areas and propose enhancements for crucial messaging, calls to action, and branding elements. Additionally, the brand analytics feature goes beyond predictive attention by employing AI to track logos and text, enabling the measurement of brand visibility and viewer engagement over time in video content, ultimately enhancing the effectiveness of marketing strategies. In doing so, Brainsight empowers businesses to make data-driven decisions that can significantly improve their visual communication efforts.
Description
The world's most popular tool for human behavior research. The iMotions software can be used for all types of lab research. iMotions can be used to perform any type of lab research, including behavioral science, usability testing, observation, and studying human factors. Complete stimuli presentation (images/videos, websites, apps, games, mobile/apps, VR). All types of sensors can be integrated and synchronized (eye tracking, Facial Expression Analysis. Electrophormal activity aka GSR. EEG, ECG. EMG. Access API to import/export data from other sources. Built-in survey tool to add questions to the data set. Live and post markers are available for behavioral coding and annotations. To visualize data, complete study editing and analysis with embedded R-scripting. Replay and recordings of scene and respondent. You can create a study design with a point-and-click.
API Access
Has API
API Access
Has API
Pricing Details
€199 per month
Free Trial
Free Version
Pricing Details
$2,900 per year
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brainsight
Founded
2022
Country
Netherlands
Website
www.brainsight.app/
Vendor Details
Company Name
iMotions
Country
Denmark
Website
imotions.com/platform/
Product Features
Product Features
Emotion Recognition
Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions
