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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Brainsight is an innovative platform that utilizes artificial intelligence to forecast attention and track eye movements, offering users valuable insights into how visual materials will be perceived during the critical initial moments of exposure, allowing teams to refine their designs prior to launch. By simply uploading an image, video, or URL, users can receive immediate feedback in the form of predictive eye-tracking heatmaps, gaze plots, peekthroughs, and essential metrics like Attention Score and Clarity Score, which indicate where viewers are expected to focus and how effectively key elements convey their intended messages, thus minimizing uncertainty and cutting down the need for expensive live user testing. The platform is versatile, supporting a range of content types such as images, videos, scrolling user experiences, social media ads, display advertisements, and YouTube thumbnails, while also delivering AI-powered insights that identify neglected areas and propose enhancements for crucial messaging, calls to action, and branding elements. Additionally, the brand analytics feature goes beyond predictive attention by employing AI to track logos and text, enabling the measurement of brand visibility and viewer engagement over time in video content, ultimately enhancing the effectiveness of marketing strategies. In doing so, Brainsight empowers businesses to make data-driven decisions that can significantly improve their visual communication efforts.

Description

SmartGaze leverages cutting-edge AI technology to automate the coding of eye-tracking videos captured by wearables, ensuring high accuracy throughout the process. This innovation is particularly beneficial for enhancing package designs and improving findability metrics. By significantly decreasing the turnaround time for eye-tracking projects from several weeks to just a few hours, it drastically reduces the labor involved. Furthermore, it minimizes overall costs by transforming the traditional manual coding workflow associated with analyzing eye-tracking data. With SmartGaze, you can eliminate concerns about data management, coding quality reviews, and meeting project deadlines. Additionally, the platform provides a color-coded heatmap that visualizes the distribution of attention, along with a detailed view of respondents' paths and fixations. By streamlining these processes, SmartGaze empowers teams to focus more on strategic insights rather than getting bogged down in the minutiae of analysis.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

YouTube

Integrations

YouTube

Pricing Details

€199 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Brainsight

Founded

2022

Country

Netherlands

Website

www.brainsight.app/

Vendor Details

Company Name

ParallelDots

Founded

2014

Country

India

Website

www.paralleldots.com/smart-gaze-new

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