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Description
Brainsight is an innovative platform that utilizes artificial intelligence to forecast attention and track eye movements, offering users valuable insights into how visual materials will be perceived during the critical initial moments of exposure, allowing teams to refine their designs prior to launch. By simply uploading an image, video, or URL, users can receive immediate feedback in the form of predictive eye-tracking heatmaps, gaze plots, peekthroughs, and essential metrics like Attention Score and Clarity Score, which indicate where viewers are expected to focus and how effectively key elements convey their intended messages, thus minimizing uncertainty and cutting down the need for expensive live user testing. The platform is versatile, supporting a range of content types such as images, videos, scrolling user experiences, social media ads, display advertisements, and YouTube thumbnails, while also delivering AI-powered insights that identify neglected areas and propose enhancements for crucial messaging, calls to action, and branding elements. Additionally, the brand analytics feature goes beyond predictive attention by employing AI to track logos and text, enabling the measurement of brand visibility and viewer engagement over time in video content, ultimately enhancing the effectiveness of marketing strategies. In doing so, Brainsight empowers businesses to make data-driven decisions that can significantly improve their visual communication efforts.
Description
The AI-X represents the latest advancement in Smart Eye’s lineup of compact and high-performance eye trackers, specifically engineered for eye tracking research related to screens measuring up to 24 inches in marketing, UX, and media contexts. Drawing from our extensive experience in the automotive sector, we understand the critical need for effective solutions that are also budget-friendly. This insight, combined with two decades of expertise in eye tracking technology, has culminated in the creation of the AI-X, which excels as a high-performance eye tracker, making it ideal for large-scale studies involving numerous participants. Its compact design enables researchers to easily relocate their studies beyond traditional lab environments, transforming any space into a mobile research lab simply by connecting the AI-X to a laptop. Furthermore, the AI-X’s versatile construction facilitates seamless transitions between various projects, screens, and applications, ensuring that users can adapt quickly to changing research needs. This adaptability is key for researchers looking to maximize their efficiency and effectiveness in gathering valuable data.
API Access
Has API
API Access
Has API
Integrations
YouTube
Pricing Details
€199 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brainsight
Founded
2022
Country
Netherlands
Website
www.brainsight.app/
Vendor Details
Company Name
Smart Eye
Founded
1999
Website
smarteye.se/ai-x/
