Compare BoldTrail vs. ToolkitCMA

BoldTrail stands out as the top-rated real estate platform designed to elevate your brokerage through cutting-edge technology that your agents will find both useful and enjoyable. You can highlight your distinctive brand with tailor-made websites that cater to your company, each office, and individual agents. Enhance lead acquisition by offering a modern, portal-like search experience for consumers, complete with smart behavior tracking. With hyper-local area pages, home valuation options, and rich lifestyle data, clients will continue to engage with your brokerage, recognizing you as the local authority. The platform features the most comprehensive lead generation tools available, enabling brokerages, teams, and agents to successfully attract new business regardless of their financial constraints. Additionally, empower your agents to swiftly generate free leads using our user-friendly landing and IDX squeeze pages. You can further increase lead quality while reducing costs through the in-house tools integrated into the platform. Expand your lead sources with automated social media postings, integrated advertising on Google and Facebook, custom text codes, and much more, ensuring a diverse and effective approach to lead generation. As a result, BoldTrail not only enhances the capabilities of individual agents but also strengthens the overall potential of the brokerage as a whole.

ToolkitCMA is a cloud-based software designed for residential real estate professionals, allowing them to generate proposals, marketing presentations featuring picture Comparative Market Analyses (CMAs), and property flyers effortlessly from any device with internet connectivity and popular web browsers. Since its inception in 1988, the platform has successfully developed, maintained, and supported connections to numerous MLS systems across North America. Users can easily download their chosen property data and images from their MLS, which are then integrated into customized CMA reports, property tours, and flyers. Additionally, our software provides specialized branded presentations tailored for most major real estate franchises, with the option to personalize the presentations by including specific details about your company. For those looking to enhance their branding further, we also offer a service dedicated to customizing these presentations according to your preferences, ensuring that your marketing materials are uniquely representative of your business.