Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Beachfront operates at the intersection of digital media and conventional television, providing a comprehensive video management platform that aids media owners and sellers in navigating this landscape. In the current dynamic and programmatic environment, the complexities of managing, transacting, and monetizing high-quality video inventory have become increasingly pronounced. The diverse array of screens and advertising formats, each accompanied by distinct standards and technological requirements, complicates efforts to address today’s cross-screen advertising demands. Beachfront stands out by facilitating genuine real-time purchasing across all digital and TV platforms, which encompasses both set-top-box VOD and OTT services. By offering a unified inventory solution, it empowers media sellers to assist their advertising partners in effectively reaching their target audiences, regardless of the viewing medium. Moreover, with a strong foundation in both digital media and traditional television engineering, Beachfront is exceptionally equipped to meet the critical challenges faced by media sellers in this evolving ecosystem. Their commitment to innovation positions them as a leader in bridging the gap between these two worlds.
Description
Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.
API Access
Has API
API Access
Has API
Integrations
The Trade Desk
Yahoo DSP
Acast
Adform
Adobe Acrobat
Amagi
Basis DSP
Eyeota
FreeWheel Beeswax
LiveRamp
Integrations
The Trade Desk
Yahoo DSP
Acast
Adform
Adobe Acrobat
Amagi
Basis DSP
Eyeota
FreeWheel Beeswax
LiveRamp
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Beachfront
Founded
2007
Country
United States
Website
www.beachfront.com/publishers
Vendor Details
Company Name
Comscore
Founded
1999
Country
United States
Website
www.proximic.com/home
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization