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Description

Enhance your growth strategy by fostering repeat purchases, minimizing customer churn, and maximizing lifetime value (LTV). Barilliance integrates customer insights from multiple sources—including email, online interactions, in-store experiences, and CRM data—into a comprehensive user profile that offers a holistic view. By analyzing data at the individual customer level, you can track specific interactions such as viewed products, items added to the cart, completed purchases, and search queries made. This detailed insight enables you to identify prime opportunities and tailor campaigns effectively using Barilliance's extensive customer big data. Real-time access allows you to understand the size and intent of diverse target audiences, enhancing your marketing efforts. We provide essential metrics, including LTV and average order value, to inform your strategies. With our user-friendly campaign builder, you can seamlessly incorporate highly personalized product suggestions. Our robust integration with the product recommendation engine and website personalization toolkit enables you to craft targeted, relevant offers that extend well beyond generic discounts and coupons, ensuring that your marketing is as effective as possible. This level of customization not only drives engagement but also cultivates deeper customer loyalty.

Description

Maropost Merchandising Cloud is an AI-powered ecommerce merchandising platform that combines site search, category optimization, personalization, and product recommendations in one system. Its search engine ranks products using shopper behavior and intent rather than relying exclusively on exact keyword matches. Natural language understanding, autocomplete, spelling tolerance, and synonym recognition help customers find relevant products when searches contain typos, broad descriptions, or non-catalog terminology. Smart Collections dynamically reorder category pages according to product popularity, inventory levels, margins, and performance data. Merchandising teams can override automated rankings by boosting, burying, excluding, or pinning individual products for specific searches and collections. Scheduled rules can also support product launches, promotions, clearance periods, and other time-sensitive merchandising campaigns. Recommendation tools automatically display recently viewed products, frequently purchased combinations, trending items, popular products, and personalized selections across key areas of an online store. Search controls, recommendation previews, inventory visibility settings, and query redirects give business users additional control without requiring engineering changes. Merchandising Cloud connects with Shopify, BigCommerce, Neto, and Norce to synchronize catalogs and category structures while helping ecommerce teams manage search, merchandising, and recommendations from a centralized platform.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Appbrew No 
Bronto Marketing Platform Yes 
Campaign Monitor Yes 
Canopy No 
Comestri Yes 
Mailchimp Yes 
Maropost Marketing Cloud No 
Pinnacle Cart Yes 
Shopify No 
Stamped No 
Yotpo No 
stockinstore No 

Integrations

Appbrew Yes 
Bronto Marketing Platform No 
Campaign Monitor No 
Canopy Yes 
Comestri No 
Mailchimp No 
Maropost Marketing Cloud Yes 
Pinnacle Cart No 
Shopify Yes 
Stamped Yes 
Yotpo Yes 
stockinstore Yes 

Pricing Details

$250.00/month
Risk free, month to month, no lock-in.
Free Trial No 
Free Version No 

Pricing Details

$149.00/month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Barilliance

Founded

2006

Country

Israel

Website

www.barilliance.com

Vendor Details

Company Name

Maropost

Founded

2011

Country

Canada

Website

maropost.com/products/merchandising-cloud

Product Features

eCommerce Marketing

AB Testing No 
Abandoned Cart Email No 
Analytics / ROI Tracking No 
Customer Data Profiles No 
Dynamic Content No 
Email Marketing No 
Email Personalization No 
Facebook Ads No 
Google Ads No 
Product Recommendations No 
Push Notifications No 
Retargeting No 
SMS Marketing No 
Search Marketing No 
Segmentation No 
Signup Forms & Popups No 
Social Marketing No 
Triggered Emails No 
Website Visitor Tracking No 

eCommerce Personalization

A/B Testing No 
Abandoned Cart Email No 
Dynamic Pricing No 
Offers & Discounts Notifications No 
Personalized Site Navigation No 
Product Recommendations No 
Reporting / Analytics No 
Social Insights No 

Personalization

A/B Testing Yes 
Abandoned Cart Saver Yes 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management Yes 
Recommendation Engine Yes 
Website Personalization Yes 

Product Features

eCommerce Personalization

A/B Testing No 
Abandoned Cart Email No 
Dynamic Pricing No 
Offers & Discounts Notifications No 
Personalized Site Navigation No 
Product Recommendations No 
Reporting / Analytics No 
Social Insights No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting Yes 
Campaign Segmentation No 
Content Analytics Yes 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine Yes 
Website Personalization Yes 

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