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Description

AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.

Description

Catchbase is a cutting-edge platform for optimizing Apple Ads, leveraging AI and reinforcement learning to enhance campaign performance autonomously. By connecting seamlessly to both Apple Ads and mobile measurement partner (MMP) data, it utilizes self-learning algorithms developed from millions of bidding scenarios to refine bids, allocate budgets efficiently, and focus on high-performing keywords in real-time. The platform's automation engine conducts daily assessments, categorizes keywords based on potential, and reallocates spending toward campaigns with the highest growth prospects, effectively reducing the need for traditional spreadsheet methods. Furthermore, it accurately measures true incrementality by distinguishing between paid and organic conversions, ensuring that marketing expenditures are invested in traffic that yields genuine value. Catchbase also extends its optimization capabilities to lower-funnel events like subscriptions and in-app purchases when paired with mobile measurement partners, providing a comprehensive solution for advertisers looking to maximize their campaign effectiveness. This innovative approach not only simplifies workflows but also empowers marketing teams to focus on strategy rather than minutiae.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Apple Search Ads No 

Integrations

Apple Search Ads Yes 

Pricing Details

Free Basic
The client will be charged after 100,000 impressions for the free package
Free Trial Yes 
Free Version Yes 

Pricing Details

€1,500 per month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Attributy

Founded

2018

Country

United States

Website

attributy.com

Vendor Details

Company Name

Phiture

Founded

2016

Country

Germany

Website

catchbase.ai/

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling Yes 
Behavioral Analytics Yes 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Product Features

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