Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
MINT's Argus is a comprehensive solution designed for media accountability and analytics, catering specifically to marketing, procurement, and media teams. The platform scrutinizes media buying performance at the level of placements, ensuring alignment with deal guarantees and committed volumes, while offering collaborative dashboards for evaluating both spending and delivery metrics. Additionally, Argus supplies continuous benchmarking and cross-account analytics that enable teams to pinpoint inefficient placements, compare outcomes, reallocate budgets, and tackle challenges in real-time throughout active campaigns. It also streamlines the organization of proof points and market insights to facilitate pricing and negotiation strategies effectively. MINT highlights that the platform can oversee portfolios encompassing up to five markets annually, providing customized access and integration with source systems. By utilizing Argus, organizations can achieve sustained transparency into media costs, quality, and compliance, moving beyond the limitations of merely conducting post-campaign audits. This proactive approach fosters more informed decision-making and enhances overall media strategy effectiveness.
Description
XMP by Mobvista is the ultimate solution for app marketers looking to simplify their multi-channel advertising efforts. With cross-channel media buying, multi-dimensional data analysis, and bulk creative management capabilities, XMP makes it easy to manage campaigns across global media platforms and SDK ad networks. XMP provides detailed reporting and analytics, allowing marketers to track performance across all channels within the platform.
API Access
Has API
No
API Access
Has API
Yes
Screenshots View All
No images available
Integrations
AppLovin
No
Facebook
No
Facebook Ads
No
Google Ads
No
Liftoff
No
MINT
Yes
Meta Ads
No
Mintegral
No
TikTok
No
TikTok Ads
No
Integrations
AppLovin
Yes
Facebook
Yes
Facebook Ads
Yes
Google Ads
Yes
Liftoff
Yes
MINT
No
Meta Ads
Yes
Mintegral
Yes
TikTok
Yes
TikTok Ads
Yes
Pricing Details
$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
MINT
Founded
2014
Country
Italy
Website
www.mint.ai/argus-by-mint
Vendor Details
Company Name
Mobvista
Founded
2013
Country
Singapore
Website
xmp.mobvista.com
Product Features
Product Features
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Creative Management
Billing & Invoicing
No
Client Management
No
Collaboration
Yes
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Social Media Advertising
Ad Buying
No
Ad Creation
Yes
Bulk Advertising
Yes
Campaign Management
Yes
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
Yes
Reporting / Analytics
Yes
Retargeting
No
Roles / Permissions
No